By Mike Juran
We’ve all seen the iPhone. The phrase game changing gets thrown around a lot, but this is one instance where it’s truly applicable. It has put the Human Machine Interface (HMI) on the top of the list of major considerations in product marketing and development.
Can you imagine a world where the iPhone costs $1000 or where the animations from screen to screen are jerky and halting? Either extreme could have extinguished this user interface torchbearer before anyone saw the light.
Product designers are faced with these types of dilemmas every day. Experienced designers understand that there are some choices that are critical to the success of the product — and they often must be made at the project start, when the least is known about requirements.