Atmel rolled out their SAMA5D3 series microprocessors. The MPUs are based on the ARM Cortex-A5 core. The Atmel SAMA5D3 MPU is shipping in a 324-ball BGA package. It is in mass production now. Prices start at less than USD $7 for 1,000-piece quantities. The new SAMA5D3 series is ideal for embedded applications in the industrial space, including factory and building automation, smart grid, medical and handheld terminals, along with consumer applications such as smart watches, outdoor GPS, DECT (digital enhanced cordless telecommunications) phones.