Ambarella introduced the A5s Media Processor for the IP camera and video surveillance. The A5s features HD H.264 multi-streaming, excellent image quality, a flexible ARM11 CPU, and low power. The A5s family is currently shipping, with models targeting IP cameras from SD to HD and beyond. The A5s IP Camera Reference Platform with SDK is available for qualified partners. IP cameras based on Media Processor are expected to be priced below US $150.
Ambarella introduced the A5s system-on-a-chip (SoC) for pocket-sized hybrid cameras. The SoC incorporates a flexible, low-power processor with megapixel photography, HD, and internet video capture. The A5s SoC and evaluation kit are available now. Ambarella expects that full HD consumer hybrid cameras based on the A5s platform will be priced at or under the critical US $149 end-user price threshold in 2010.