Explosive growth in consumer electronics, handheld smart phones, PDAs, portable media players (PMPs, DVD) digital cameras, and home appliances has drastically changed the requirements placed on silicon suppliers. Battery life has replaced raw speed as the prime driver. Ever increasing demand for shorter development cycles, faster time to market, and increased frequency of changing standards is being driven by relentless consumer adoption of new electronics innovations.

Programmable devices have proven to be the solution of choice in communications and computer markets where performance and time to market are critical. Yet, handheld consumer applications remain largely ignored. SiliconBlue's founding vision is to fill this market need with a new generation of programmable logic solutions enabling handheld, long battery life, low cost applications.

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