3/27/2006 - Lattice Semiconductor (NASDAQ: LSCC) today announced that it has added Rochester Electronics as an authorized distributor for discontinued Lattice products. Known as "leaders on the trailing edge of technology," Rochester will fill orders from customers for products that have been discontinued by Lattice. Rochester Electronics is a value-added distributor that provides continuing customer service when suppliers discontinue products, which can sometimes create challenges for both the supplier and certain customers.
"Every product and technology has a life cycle," said Steve Donovan, Lattice corporate vice president of sales. "Unavoidably, however, the manufacturer's decision to discontinue a product is sometimes not the best schedule for the customer. Our partnership with Rochester Electronics will help us expand our discontinued product support capabilities and allow Lattice to better serve our customers."
Rochester's founder and CEO Curt Gerrish said, "Our agreement with Lattice means we can now provide a more complete package of discontinued semiconductors. Our customers can now satisfy most of their requirements with just one call. Lattice products are a significant addition to our product line."
About Rochester Electronics
Rochester Electronics is the world's most comprehensive source and solution for discontinued semiconductors. Franchised and authorized by over 30 leading semiconductor manufacturers, Rochester purchases all remaining finished devices, wafer/die and available tooling. All products are 100% manufacturer direct with complete traceability and certification. Rochester's product offering includes more than 500 million finished devices, over 5 billion die and over 15,000 Rochester manufactured devices. Worldwide Corporate headquarters are located at 16 Malcolm Hoyt Drive, Newburyport, MA 01951 USA, Phone 978-462-9332, Email: email@example.com.
About Lattice Semiconductor
Lattice Semiconductor Corporation provides the industry's broadest range of Field Programmable Gate Arrays (FPGA) and Programmable Logic Devices (PLD), including Field Programmable System Chips (FPSC), Complex Programmable Logic Devices (CPLD), Programmable Mixed-Signal Products (ispPAC®) and Programmable Digital Interconnect Devices (ispGDX®). Lattice also offers industry leading SERDES products.
Lattice is "Bringing the Best Together" with comprehensive solutions for system design, including an unequaled portfolio of non-volatile programmable devices that deliver instant-on operation, security and "single chip solution" space savings. Lattice products are sold worldwide through an extensive network of independent sales representatives and distributors, primarily to OEM customers in communications, computing, industrial, consumer, automotive, medical and military end markets. Company headquarters are located at 5555 NE Moore Court, Hillsboro, Oregon 97124-6421, USA; telephone 503-268-8000, fax 503-268-8037.
Lattice Semiconductor Corporation, Lattice (& design), L (& design), ispGDX, ispPAC and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.
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