Ittiam Creates IP Video Phone Solution with TI's DaVinci Technology

3/24/2006 - Meeting the needs of video telephony developers, Texas Instruments (TI) (NYSE: TXN) and Ittiam Systems announced Ittiam's complete IP video phone solution built on TI's DaVinciTM technology-based TMS320DM6446 processor. The platform lets OEM and ODM customers quickly develop and bring to market a variety of end solutions.

DaVinci technology is designed to enable innovation and performance in multi-media systems across a variety of end user applications. It is optimized for digital video systems and includes digital signal processor (DSP) based SoCs, accelerators, frameworks and development tools.

Leveraging the performance of DaVinci technology, Ittiam's offering, the IPVP6446, provides the latest in video compression technology and delivers video over IP communication with high quality multi-way call capability for standalone applications. Additionally the solution can be integrated into other embedded applications such as IP set top boxes, transforming a typical streaming media device into a communication hub.

IPVP6446 is an integrated software solution utilizing TI's complete DaVinci technology offering, including the software architecture, which consists of a Linux platform support package and interprocessor communications. This is accompanied by Ittiam's application specific reference platform built on the TMS320DM6446 DaVinci-based processor. The media engine delivers H.264-based video coding to achieve high quality visual communication in peer-to-peer and multi-way call scenarios, ensuring an enjoyable end user experience.

Advanced video processing is complemented by a wide range of speech codecs; acoustic echo canceller for hands free operation and associated telephony and signaling functions. An adaptive jitter buffer provides enhanced quality under adverse network conditions. In addition, the phone adapts video bit-rate depending on bandwidth. It also provides manual adjustment of video frame-rate or bit rate and enables self view or picture-in-picture mode dynamically during a call. It supports SIP and offers a framework integrating the media engine, media-controller, call-controller and user-interface manager.

The IPVP6446 comes complete with built-in keypad, speaker, microphone, camera and VGA TFT LCD display complete with Ethernet interface with built-in Ethernet switch, wireless LAN, USB, IrDA and RJ11 interface. The platform also supports a range of storage devices including HDD, SD/MMC and SM. Within the system, TI's MSP430 ultra low power 16-bit RISC microcontroller (MCU) handles supervising functions by watching for inputs from the infra-red remote control and providing a real time clock function. MSP430 MCUs offer the industry's lowest power real time clock mode operation at 0.8 micro amps.

"Harnessing the performance and flexibility of DaVinci technology, Ittiam has developed a complete, solid video phone solution that allows developers to deliver a compelling video telephony experience," said Pamela Jordan, Video IP phone product manager, TI. "OEMs and ODMs can now turn to Ittiam's IPVP6446 as a one-stop solution for their development of differentiated, high-quality video phones that exceed end user expectations."

"Nearly two and half years ago, Ittiam made a forward looking investment in the emerging possibilities of personal video communication technology," commented Srini Rajam, chairman and chief executive officer, Ittiam Systems. "We believe that with DaVinci technology we now have the perfect horse power and price combination to take the market to the next level," he added.

Ittiam's DaVinci technology-based video phone has already been chosen by one OEM and the company is in active discussion with multiple other OEMs and ODMs worldwide. For more information on the IPVP6446 go online.

About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

About Ittiam Systems
Ittiam Systems Private Limited, headquartered in Bangalore, is a technology product company singularly focused on digital signal processing systems in media and communication. The company operates through its network of offices and representatives around the world. Ittiam's customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. In 2004 and 2005 the company was rated as the 'World's Most Preferred DSP IP Supplier' in surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been also selected by Red Herring into the top 100 private companies in Asia.

DaVinci is a trademark of Texas Instruments.

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