CoWare Appoints Two New Executives to Drive Platform-Driven ESL Designs

3/15/2006 - CoWare® Inc., the leading supplier of platform-driven electronic system-level (ESL) design software and services, announced that Tim Smith has joined the company as vice president of worldwide sales, reporting to CoWare president and CEO, Alan Naumann. And, Mike Faust has joined the company as vice president of North America and Europe sales, reporting to Tim Smith.

"CoWare's been expanding aggressively and achieved record-high revenues in 2005," said Naumann. "With the increased adoption of platform-driven ESL design, the timing is perfect for adding these highly-qualified sales executives to our team. Tim brings deep expertise in the intellectual property (IP), services, and semiconductor markets and in successfully guiding major customers in their adoption of platform-based design. Mike has great experience in large, public companies and early-stage start-ups, and in acquiring and growing strategic accounts. I'm pleased to welcome them both to CoWare."

About Tim Smith
With more than 15 years' experience as a sales executive focused on major accounts, Smith was most recently vice president of worldwide sales at Sonics, a start-up IP provider. While at Sonics, he expanded the company's global sales channel and infrastructure serving companies that develop multiprocessor systems-on-chips (SoCs) in the wireless handset and consumer digital markets, including many who were adopting platform-based design. Before that, Smith was vice president of worldwide sales for Triscend (acquired by Xilinx), which developed configurable system-on-chip semiconductors. He joined that company from Memec Design Services, a provider of Xilinx engineering design services and IP to customers worldwide. Smith holds a B.S.E.E. degree from Arizona State University in Tempe, Ariz.

About Mike Faust
Faust has more than 17 years' of sales and marketing management experience in the software and semiconductor industries. He comes to CoWare from his position as vice president of worldwide sales at electronic design automation start-up, Reshape. Previously, he spent six years at Cadence Design Systems where, in his most recent role as director of global account sales, he was responsible for selling all software and services to U.S., Japanese, and European major accounts. Faust holds an M.B.A. from Santa Clara University and a B.S.E.E. from the University of Illinois.

About CoWare
CoWare is the leading supplier of electronic system-level (ESL) design software and services. CoWare offers a comprehensive set of ESL tools that enable SoC developers to "differentiate by design" through the creation of system IP including embedded processors, on-chip buses, and DSP algorithms; the architecture of optimized SoC platforms; and hardware/software co-design. The company's solutions are based on open industry standards including SystemC. CoWare's customers are major systems, semiconductor, and IP companies in the market where consumer electronics, computing, and communications converge. CoWare's corporate investors include ARM [(LSE: ARM); (Nasdaq: ARMHY)], Cadence Design Systems (Nasdaq: CDNS), STMicroelectronics (NYSE: STM), and Sony Corporation (NYSE: SNE). CoWare is headquartered in San Jose, Calif., and has offices around the world.

CoWare is a registered trademark of CoWare, Inc.

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