TI ASPs Offer Expertise for Digital Media Equipment Design Worldwide

3/6/2006 - In conjunction with its announcement of general availability of new digital media software, Texas Instruments Incorporated (NYSE: TXN) (TI) today unveiled its initial list of global Authorized Software Providers (ASPs), a proven technical support network for original equipment manufacturers. TI ASPs announced today include: ATEME, eInfochips Inc., eSOL Co., Ltd., Ingenient Technologies, Inc, Ittiam Systems, Logic Product Development, MPC Data and Wintech Digital Systems Technology Corp.

The ASPs support all of TIís new software offerings which includes encoders, decoders and other algorithms, such as on-screen display libraries. All of the software has been heavily-tested and validated on TI's DaVinciTM technology, TMS320C6000TM and TMS3205000TM DSP platforms, therefore, each can be rapidly integrated into TI-enabled product designs.

Digital Media Expertise Spans the Globe
TIís initial group of ASPs was selected for the program given their expertise in digital media product designs and proven customer service records. As long-time members of TI's Third Party Network, each ASP has demonstrated its proficiency and leadership in leveraging TI's hardware and IP to deliver high quality solutions to OEM customers. The list is comprised of providers that will deliver support worldwide for any TI customer.

"TI's Third Party Network has consistently proven to be an extremely valuable asset to our customers and the selected Authorized Software Providers will ensure a support structure that further extends services to OEMs requiring complex digital media designs," said Brian Jeff, worldwide software marketing manager, TI. "We are fortunate to have a broad base of providers that will be able to support TIís products in a range of applications."

These ASPs are able to support complete software implementation and development of end equipments, such as portable media players, IP videophones, IP set-top boxes and video surveillance systems. As the market and need for additional expertise grows, TI will work with other third parties to expand the list of ASPs.

Availability and Pricing
Beginning today, customers who are interested in using TIís software may contact TI to obtain software for free evaluation and receive guidance for selecting an ASP for support. Customers may evaluate software at no charge through a simple click-wrap license and receive four free hours of support from the ASP of their choice. Following the evaluation period, customers can license the software directly from their ASP, who will provide ongoing direct production support.

About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customersí real-world signal processing requirements. In addition to Semiconductors, the companyís businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

eXpressDSP, DaVinci, OMAP, TMS320C6000 and TMS320C5000 are trademarks of Texas Instruments.

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