XJTAG Hits the Road with Dream Marketing's European Automotive Road Show

2/13/2006 - XJTAG, a leading supplier of boundary scan development tools, has signed up for Dream Marketing's 2006 26-day, three-country, 20-site Road Show as a means of directly targeting European automotive electronics and design/development engineers working for major suppliers in the industry.

Dream Marketing's purpose-built mobile exhibition vehicle will visit 20 automotive companies across the UK, Germany and France during March 2006 - with proposed stops at Bentley, Jaguar, Nissan, Ford, TRW in the UK; Ford, Visteon, JCI, Delphi, Adam Opel, Hyundai, Faurecia, Daimler Chrysler, Audi, Porsche, TRW in Germany; and Delphi, PSA Peugeot CitroŽn, Renault, Valeo and Johnson Controls in France.

"This is a fantastic opportunity for us to talk directly to automotive engineers looking for a modern way to debug and test their complex and tightly-packed printed circuits which are increasingly populated with ball grid array (BGA) devices and which cannot be tested by traditional methods," says Simon Payne, XJTAG's CEO. "We see the automotive market as a major growth area for the company particularly as electronics are now such an integral part of automotive systems and account for as much as one fifth of the cost of a new vehicle."

Dream Marketing's innovative approach of taking the show to the customer provides an economical way for companies of all sizes to penetrate an industry sector. The vehicle comprises 24 exhibition stands, a private meeting area, full audio and catering facilities. This year's Automotive Road Show features over 20 companies that are targeting the automotive sector including, among others, Atmel, Cambridge Silicon Radio, ebm-papst, Green Hills Software, Mentor Graphics, Optrex and Tele Atlas.

"Last year's Automotive Road Show was a great success and the secret is to have a good mix of household names alongside smaller companies and start-ups that are demonstrating new technology or solutions which engineers may not have seen before," says John Aldridge, Dream Marketing's founder and managing director. "We are delighted to welcome XJTAG aboard our 2006 tour and believe that it will generate the company lots of leads, particularly as most of our 2005 visitors were either electronics engineers or design & development staff. Also the company exposure in front of most of the major European automotive names can only serve to enhance XJTAG's growing reputation in the market."

The powerful and easy-to-use XJTAG boundary scan development system is a modern Ďout-of-the-box' solution for debugging and testing boards populated with JTAG devices such as Field Programmable Gate Arrays (FPGAs). It is designed to cut the cost and shorten the development cycle of electronic products and provides a unique solution that can test JTAG as well as non-JTAG devices.

XJTAG can test a high proportion of a circuit including BGA and chip scale devices, SDRAMs, Ethernet controllers, video interfaces, Flash memories, FPGAs, microprocessors and many other devices. XJTAG also enables In-System Programming of FPGAs, CPLDs (Complex Programmable Logic Devices) and Flash memories. Pricing for the XJTAG system ranges from £3,500 (US$6,300) to £9,000 (US$16,200).

"The Dream Marketing industry-focused approach will enable us to get into sites that we could never penetrate on our own," adds Karl Miles, XJTAG's field application engineer who will be onboard the vehicle during the month long tour. "We are already seeing interest from engineers in the automotive sector, where, because of the efforts of the major FPGA vendors in recent years, programmable logic platforms are becoming an invaluable part of the automotive designer's armoury as they enable reduced time to market, design flexibility and obsolescence protection. Consequently, they now need a sophisticated JTAG solution such as ours to test and debug their board designs."

For more information about the XJTAG Development System, please contact XJTAG, The Irwin Centre, Scotland Road, Dry Drayton, Cambridge CB3 8AR, England. Telephone +44 (0) 1954 213888, facsimile +44 (0) 1954 211565 or email.

About Dream Marketing International
Dream Marketing was founded in 2002 by John Aldridge, a former Panasonic and Philips General Manager, to provide companies with a focused way of marketing products and solutions to multinationals in defined industry sectors across Europe. With traditional trade show attendances on the decline, John Aldridge felt there had to be a better way to meet the real decision makers in the industry and decided to take the show to the customer rather than wait for the customer to come to the show. The company's purpose-built vehicle features 24 exhibition stands, a private meeting area, full audio and catering facilities. Dream Marketing organises regular tours focused on different industry sectors including automotive, medical devices, domestic appliances and military & aerospace. The company is based in Hampshire, England.

XJTAG is a specialist design and test tool developer. Its JTAG (Joint Test Action Group) development system offers a competitive solution for designers and developers of electronic circuits. Utilising XJTAG allows the circuit development and prototyping process to be shortened significantly by facilitating early test development, early design validation, fast development of functional tests and test re-use across circuits that utilise the same devices. The company is based in the UK at The Irwin Centre, Dry Drayton, Cambridge. XJTAG is part of the Cambridge Technology Group.

What is JTAG?
Advances in silicon design, such as increasing device density and, more recently, ball grid array (BGA) and chip scale packaging, have reduced the efficacy of traditional electronic circuit testing methods. In order to overcome these problems and others; some of the world's leading silicon manufacturers combined to form the Joint Test Action Group (JTAG). The findings of this group were used as the basis for the Institute of Electrical and Electronic Engineers (IEEE) standard 1149.1: Standard Test Access Port and Boundary Scan Architecture and subsequently the standard became known as JTAG.

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