DATE'06 Electronic Systems Design and Embedded Software Conference

2/10/2006 - DATE'06 is the ninth edition of the Design Automation and Test in Europe conference and it has again reached a record number (834) of submissions, compared to previous years and compared to all other EDA conferences worldwide. Today, DATE is not merely a European event, it has become a well known global event, with speakers coming from all five continents and almost fifty countries. It is now the world's premier event in electronic system design.

The DATE event features a technical program with 78 sessions covering the latest in system design and embedded software, IC design methodologies and EDA tool developments, together with an exhibition with the leading EDA, silicon and IP Providers showing their new products and services.

One of the main strengths of the conference is a wide but high-quality coverage of design, design automation and test topics, from the system level (including PCB and FPGA) to the integrated circuit level. In addition, for the second year a special embedded software track is offered to allow for the increasing importance of software in embedded systems. Compared with previous years, submissions in design, test and embedded software have grown significantly, showing a clear trend toward a holistic view and a comprehensive system design focus.

Industry Initiatives for the Design Community
DATE has maintained its special relationship with application-specific industry groups. For 2006 particularly the Automotive sector, whose presence is felt in several panels and technical paper sessions. Key themes for automotive system designers to be addressed by these sessions include: Communication Methods and System Networking, Model-Based Design and Hardware Reliability Challenges.

DATE has encouraged ever greater involvement by emergent trade standards initiatives. In 2006 a special session will explore industrial applications and users' experiences of the SPIRIT Consortium.

DATE is now an integral part of the European semiconductor industry's calendar. The standing of the event is reflected in the new corporate delegate arrangements set in place with Infineon Technologies, STMicroelectronics and Philips, all of whom are committed to the event both in defining the technical programme and then promoting attendance internally to their design teams.

The Designers' Forum is a product of the partnership within DATE of these three semiconductor giants as it is jointly chaired by a representative of each. Sessions are themed according to vertical market sectors to illustrate cutting-edge designs in different fields. Topics covered in the 2006 programme include: Media and Signal Processing, Automotive, Security Systems and Wireless Network Communications.

DATE'06 introduces an extra track of 1.5 hour workshops to give greater value to the industrial designers attending DATE. For a small fee engineers will get a technical overview of a particular design methodology or technique in the field of system design, verification or FPGA design. These Solutions Workshops are organised by Doulos, the independent training company, in collaboration with leading EDA vendors.

Executive and Strategic Viewpoints at DATE'06
At DATE'06 the event organisers are striving to reinforce the event's place as the prime European business forum for the system design market. For this aim they have again attracted leading strategic thinkers and decision influencers from around the world.

DATE'06 will feature a full day Executive Track of presentations by leading company executives (CEOs, CTOs, VPs) representing a range of semiconductor IDMs, systems houses, EDA vendors, fabless IC suppliers, IP providers and equipment suppliers. This one-day programme will be held on Tuesday 7th March, the first day of the DATE conference, following on from the Opening Keynote Session. It comprises of three sessions where the executives will present their technical or business vision of design technology and the system design market. The presentations in the Executive Track will be of great interest to managers involved in the decision-making process of system-level developments as well as non-technical managers who wish to gain a greater appreciation of the nuances of the electronic design market, future trends and strategic insights.

Key vendors represented in the Executive Track include: Toshiba Electronics, Cisco Systems, The MathWorks, Cadence Design Systems, Broadcom, STMicroelectronics, Infineon Technologies, Synopsys, Freescale Semiconductor, TSMC and Mentor Graphics [full list of papers appended].

DATE'06 also capitalises on the great wealth of expertise and industry know-how within the exhibition through the programme of the DATE Exhibition Theatre. The purpose of the Exhibition Theatre is to offer a greater insight into the strategic and economic trends behind the current industry buzzwords and marketing messages. A programme of panel discussions is targeted at a mixed audience of users and vendors wanting to hear the opinions of their peers, colleagues, competitors and customers in order to separate hype from reality.

The DATE'06 keynotes will be of great interest to both business managers and design engineers as they combine both the technical and the strategic aspects of contemporary system design. On the 7th March, René Penning de Vries, CTO, Philips Semiconductors, will talk about design challenges as target applications converge. Walden Rhines, CEO of Mentor Graphics, will speak about “the sociology of design and EDA”. On the 8th March, Don Shaver, Texas Instruments, a Director of Communications Systems & SoC R&D Laboratory looks at next-generation system architectures for 4G deployment and Philippe Bonnet of Copenhagen University illustrates a real world wireless sensor network for sow monitoring.

Europe's Largest Chip and System Design Exhibition
The DATE Exhibition is open to all attendees. There are more than one hundred exhibitors include the leading EDA and semiconductor IP providers, plus custom silicon and FPGA suppliers. New “system-level” exhibitors in 2006 include Altera, Altium and Rambus, while many such companies as ARM, The Mathworks and Tensilica are maintaining and growing their support.

DATE remains the key forum for new and emerging companies, demonstrating innovative products and technologies. New exhibitors this year include Advantest, Altera, Altium, Carbon Design Systems, Cambridge Consultants, Catena Design Systems, Cavendish Kinetics, Enterpoint, Esterel Technologies, Fenix Design Automation, Infiniscale, Jeda Technologies, Lynguent, Menta, Microtec, Nangate, NEC System Devices, Silistix, SimPlus Verification and YogiTech.

ICM, Messe Munich, Germany
6 – 10 March, 2006

Executive Track – Tuesday, 7th March

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