Mercado Launches bFIRST E-Commerce Search and Merchandising Solution

1/12/2006 - Mercado Software, a leading provider of e-commerce search & merchandising solutions announced the release of Mercado bFIRST, an ASP offering that enables businesses to quickly and cost-effectively deploy enterprise quality e-commerce search and navigation capabilities to its online customers. By using Mercado bFIRST, powerful e-commerce search can be up and running in a matter of days, successfully merchandising and marketing products and services. As this is an ASP on-demand service, maintained by Mercado, there is little additional load on IT and marketing staffs.

In addition, to handle business growth and success, Mercado provides a compelling migration path from Mercado bFIRST to its widely-adopted search & merchandising licensed software solutions. Both Mercado bFIRST and the company's software platforms provide reliable high performance e-commerce search, leveraging the 'state-of the art' in online product merchandising and active selling technologies.

Emerging and pure-play e-commerce businesses can now benefit from the collective best-practices and site merchandising methods perfected by the leaders in online retail. Global brands like Tower Records, Guess?, Macy's, JCPenney, Sears, Williams-Sonoma, and many more rely on Mercado innovations that combine Intelligent SearchTM, Intuitive NavigationTM & Advanced Site Merchandising to achieve aggressive conversion and revenue goals.

Mercado has assembled a feature-set that goes far beyond what is currently available as an ASP offering in the e-commerce search market. By packaging merchandising functionality, recognized in the industry as the most advanced of its kind with proven search & navigation, and catalog-enrichment capabilities, Mercado bFIRST represents an ideal solution for small to medium sized companies (SMBs), business units in larger organizations, and new market-entrants striving to aggressively grow their online sales. Mercado bFIRST is a solution with which organizations of any size can confidently grow, regardless of current IT constraints or budget limitations. And, when companies are ready to take advantage of custom, or more in-depth solutions, they have a clear migration path to scale seamlessly via the Mercado CSN Solution Platform.

"From the day you go live, Mercado bFIRST will help to increase your revenues, brand equity, and customer loyalty," said Corey Leibow, President and CEO of Mercado. "And as your site reaches new heights, we'll be there to support you with flexible solutions to help you achieve your goals including moving to a hosted or in-house custom software solution. Mercado provides significant value at any point of entry, and guarantees investment leverage."

"We replaced our existing online e-commerce search vendor and decided to go with Mercado's solution because it was more advanced and powerful," said Kevin Watts, Director of E-Commerce at "Mercado's unique merchandising environment helps us maximize opportunities by delivering quality salesmanship and service to my online customers. The Mercado MerchandiserTM is simple and easy to use, and together with their Intelligent Search functionality, we now have more control over how much ROI we create for ourselves. As we continue to grow, the migration path to do this is clear, and we won't have to endure a steep learning curve to take things to the next level. Nobody else in this space provides the full spectrum of solutions like Mercado."

Mercado's bFIRST Standard Deployment includes both the Intelligent Search & Navigation Suite and Mercado Merchandiser, a powerful and intuitive merchandising management console for non-technical business users, comprehensive reporting, and all-encompassing shopping synonym catalogs to ensure the right results are delivered every time, even if there's a typo or misspelling.

Mercado bFIRST is available immediately, and is licensed on a monthly subscription basis. The Mercado bFIRST ASP offering also includes consulting services to help set up and automate merchandising and promotion strategies for instant sales increases.

About Mercado Software
Mercado is a leading provider of e-commerce search & merchandising solutions for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please call (888) 376-1400.

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