6/17/2005 - Freescale Semiconductor, Inc. (NYSE:FSL, FSL.B) and Virtio Corporation, the creator of Virtual Platforms for embedded software development, have partnered to reduce handset development time by providing handset manufacturers with the ability to develop and test their software without waiting for hardware availability. This dramatically reduces OEMs’ time-to-market and revenue.
Virtual Platforms provide developers with added debug capabilities by providing visibility and control of software/hardware interactions that are more difficult to observe on the physical hardware platform.
“The typical development cycle for a handset is 12 to 24 months. With Virtual Platforms from Virtio allowing parallel software development, you can potentially reduce that development cycle by six to nine months,” said Berardino Baratta, director, Wireless Strategy Office, for Freescale Semiconductor, Inc. “We have seen a huge reduction in our development time by being able to test and validate software before the first silicon samples are received. We then pass the benefit on to our customers with even more flexible and scalable roadmaps and reduced time-to-market for their handsets.”
The VPMX31 Virtual Platform models the application development system for the recently announced i.MX31 multimedia applications processor. Available immediately, the i.MX31 is a 32-bit applications processor for cell phones and other handheld wireless entertainment devices. It boosts multimedia, video and graphics performance while providing outstanding battery-power management.
The virtual digital baseband for the MXC and i.300 platforms is used internally by Freescale and expected availability is in Q3 2005. MXC is Freescale’s mobile, extreme convergence platform that includes a modem, applications processor and RF on a reconfigurable chip package the size of a postage stamp. It allows access to WiFi, GPS and Bluetooth technology, targeting wireless Internet, multimedia and gaming applications. The i.300-30 platform targets 3G-cell phone design and includes both a processor and DSP along with an integrated video processor. The chipset also includes tri-band WCDMA and quad-band GSM RF functions.
Partnership Ensures Highest Quality
Shay Ben-Chorin, president and chief executive officer for Virtio, said, “Working with Freescale gives Virtio an inside look at products under development, ensuring the highest accuracy in our models. We work with them to jumpstart early software development and testing, a critical issue to the industry.”
Virtio is demonstrating the Virtual Platforms for Freescale Semiconductor’s processors at the Freescale Technology Forum (FTF) June 20-23, 2005, in booth #123. At FTF, Virtio will be distributing evaluation versions of the VPMX31 Virtual Platform modeling Freescale Semiconductor’s i.MX31 multimedia applications processor to OEMs and ISVs.
About Freescale Semiconductor
Freescale Semiconductor, Inc. (NYSE:FSL, FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500, is one of the world’s largest semiconductor companies with 2004 sales of $5.7 billion (US). www.freescale.com.
Virtio powers dramatic gains in software development by delivering early access to fast, full-function software emulation of embedded devices. Virtio is based in Campbell, California, with development centers in Campbell, the Alba Centre, Livingston, Scotland and Moscow, Russia. Additional information about Virtio is available at www.virtio.com.
Freescale Technology Forum
Learn more about this inaugural forum, June 20-23, 2005 in Orlando, Florida, featuring visionary keynote speeches, in-depth technical presentations and technology demonstrations from Freescale and leading hardware, software and tools providers. www.freescale.com/ftf.
FreescaleTM and the Freescale logo are trademarks of Freescale Semiconductor, Inc.
Virtio is a trademark of Virtio Corp.
Virtio North American Sales Contact: Virtio Corporation, 1688 Dell Avenue, Suite 210, Campbell, CA 95008, Tel: 408-341-0844, Fax: 408-341-0849, Email: firstname.lastname@example.org.
Virtio International Distributors: SDC Systems Limited in the UK at +44 (0)1462 473953; Sightsys, Ltd. in Israel at +972-3-9222771; Toyo Corporation, Ltd. in Japan at +81 (0) 3-3279-0771; MDS Technology Company, Ltd. in Korea at +82-2-2106-6072; and CMI Technologies, Inc. in Taiwan at 886 (-2) 23516362 or SuperLink Technology Corporation at 886 226983456.
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