HARDI Electronics Adds Three Independent Representatives

4/6/2005 - HARDI Electronics, a leader in Rapid ASIC Prototyping Platforms, announced that due to increased interest and demand in its HAPS system, it has added three sales representatives in the United States. The new reps will cover northern and southern California, Arizona and New Mexico. Mission Technology is the company’s exclusive sales representative in Southern California, Exis will be the exclusive rep in northern California, and Reptronix will be exclusive to the Arizona and New Mexico territories.

“Our recently announced HAPS-20 Rapid ASIC Prototyping Platform, with best-in-class flexibility, I/O connectivity, and speed are already being used by several Fortune 100 companies in North America, as well as industry leaders around the world,” said Lars-Eric Lundgren, chief executive officer of HARDI. “With the addition of these representatives we can help many more customers with the verification cycle of their ASIC designs.”

“We believe nothing else on the market has the I/O connectivity and Lego-like flexibility that our customers require for ASIC Prototyping,” said Ed Wahlroos, president of Mission Technology. “Customers can snap together a prototype with known proven hardware in a matter of days. This is far superior to internal prototyping efforts,” added Art Scarla, president of Reptronix. “We have seen tremendous interest in the HAPS boards already. The functionality of the HAPS platform offers tremendous benefits not available elsewhere on the market,” concluded Jim Bailey, president of Exis.

Mission Technology maintains a field sales team of technical sales engineers and field applications engineers to better serve its customers. The company has offices in San Diego and Orange County, California. For more information about Mission Technology, please visit www.missiontech.com.

Reptronix is a professional sales organization dedicated to the electronics industry in the southwest. For more information about Reptronix, please visit www.reptronix.com.

Exis is one of the largest electronic components manufacturer’s representative’s in a single location in the U.S. The company’s headquarters are in San Jose, California. For more information about Exis, please visit www.exisinc.com.

HARDI also announced two distributors in Europe. Saros Technology will be the company’s official partner for the UK and Ireland, while TRIAS Mikroelektronik will be responsible for Central Europe, Benelux and Eastern Europe. The company also has distributors in Japan, Taiwan, South Korea, China and India. For contact information and a complete list of HARDI’s distributors, please visit www.hardi.com/contact.htm#distributors.

About HARDI Electronics
Founded in 1987, HARDI Electronics is a pioneer in the field of structured HDL-design. The company’s knowledge and experience ranges from SoC design using full custom ASICs to a wide variety of programmable logic designs. HARDI introduced its first ASIC prototyping product in 2000 and today has many successful installations in North America, Europe and Asia. The recently announced HAPS-20 is the third generation of HARDI products. This privately held company is headquartered in Sweden. For more information, please visit the company’s website at www.hardi.com.

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