Ikivo and Adobe Deliver New Design Workflow for Animated Mobile SVG

3/11/2005 - Ikivo AB (formerly ZOOMON), the leading provider of mobile SVG tools including the Ikivo SVG player, announced its marketing alliance with Adobe Systems Incorporated. Ikivo and Adobe formed this alliance to help designers and developers produce high-quality mobile content with rich user experiences for mass-market mobile phones. Using Ikivo Animator together with Adobe® Creative Suite, including Adobe Illustrator® CS and Adobe GoLive® CS, designers and developers can now design, test, and distribute compelling Mobile SVG content more easily and effectively.

"Adobe Creative Suite has revolutionized print and Web workflows and is now poised to have a similar impact in mobile content authoring," said John Brennan, senior vice president of business development at Adobe. "Designers have previously been hampered by the lack of visual design tools for authoring mobile SVG content. Working with Adobe, Ikivo is introducing an effective mobile content creation workflow based on Ikivo Animator and Adobe Creative Suite, enabling designers and developers to create extraordinary content for mobile distribution."

In this new mobile workflow, designers can create SVG graphics in Illustrator CS; import them into Ikivo Animator to move, scale, rotate, and change their attributes over time; embed interactivity; and output the finished animation in SVG Tiny. As designers work in Ikivo Animator, they can precisely preview the results for targeted mobile devices. Designers can then incorporate animated SVG Tiny graphics into XHTML pages or MMS presentations using GoLive CS. This new workflow enables designers and developers to prepare animated SVG Tiny graphics, such as comics, infotainment, location-based services, maps, financial services, and other graphics-centric services for distribution to mobile consumers.

Ikivo CEO Stefan Elmstedt comments "Ikivo solutions are being used by major phone manufacturers, such as Siemens, Sony Ericsson, and network operators throughout the world. Now we are extending that value by partnering with Adobe to provide strategic mobile solutions. The combination of Adobe's design and publishing power and Ikivo's unique Mobile SVG software applications create a fantastic push for overall support of Mobile SVG within the emerging market for 2D based mobile graphics."

Ikivo Animator for Windows is available immediately through Ikivo's online store (www.ikivo.com) and Adobe's online store (www.adobe.com) for $349 (U.S.). Ikivo expects to ship Ikivo Animator for the Mac OS in the first quarter 2005.

About Ikivo
Ikivo (formerly Zoomon), based in Stockholm, Sweden, is the leading developer of software solutions for Mobile SVG (Scalable Vector Graphics). These solutions address the needs of mobile device manufacturers, mobile operators and content creators, empowering them to create and enable rich compelling media services for mass-market mobile phones. Core products include the Ikivo SVG Player, a standards-compliant technology that allows phone manufacturers to enable their devices for Mobile SVG, and Ikivo Animator, a professional content creation tool that integrates into any design workflow to animate static SVG content for mobile phones. Ikivo is an active participant in the World Wide Web Consortium (W3C), and has been instrumental in driving industry standards and shaping the future of mobile graphics. For more information, visit www.ikivo.com.

Adobe, GoLive, and Illustrator are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Ikivo is a trademark of Ikivo AB.

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