Mirror Image Guarantees Web Site Availability for REI

2/24/2005 - Mirror Image® Internet, an established provider of results-driven content delivery solutions powered by a patented global network, announced Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, has selected Mirror Image to deliver high volumes of rich Web content to online customers nationwide. In preparation for traffic spikes associated with the busy holiday shopping season, REI chose Mirror Image to maximize the brand experience of every customer interaction by ensuring 100 percent site availability.

“It is critical that we provide our valued customers with a high-quality shopping experience whether they are on REI.com buying products or gifts, or researching their options before heading to one of our stores,” said Jason Madlung, online operations manager at REI. “We chose Mirror Image because it takes the worry out of Web site performance and reliability, allowing us to focus on driving revenues throughout the year.”

Serving approximately 1.5 million customers per month, REI depends on Mirror Image to ensure that each customer receives the best possible shopping experience. As the industry faced its busiest Web shopping season ever, visits to REI’s Web site increased 40 percent over last year. Even so, REI customers received the highest quality user experience in the category, without the interruptions or glitches that plagued other Internet commerce sites.

REI chose Mirror Image based on the performance, capacity and availability of its solution. Powered by the robust Content Access Point® (CAP) network, Mirror Image’s content delivery solution enables retailers to leverage existing Web site investments to reliably deliver high-speed site performance around the clock.

“Mirror Image helps retail customers, such as REI, successfully compete in the growing online retailing market by providing the capacity they need to consistently deliver a superior online shopping experience to consumers,” stated Jeffrey Schutzman, vice president, global sales and marketing, Mirror Image. “The success of REI.com during the busy shopping season attests to the superior performance of Mirror Image’s content delivery solutions.”

About REI
REI is an outdoor retail co-op dedicated to inspiring, educating and outfitting for a lifetime of outdoor adventures. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI now has more than two million active members and operates retail stores nationwide, two online stores – REI.com and REI-OUTLET.com – and an adventure travel company, REI Adventures. REI offers products from all of the top brands for camping, climbing, cycling, hiking, outdoor fitness, paddling, snow sports and travel, including its own line of award-winning gear and apparel. While anyone may join or shop at REI, members pay a one-time $15 fee and receive a share in the company’s profits through an annual member refund based on their purchases. As an active supporter of the communities in which it does business, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial contributions.

About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies, government agencies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Woburn, Mass. The privately funded company, part of the Xcelera Inc. technology and innovation portfolio, has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.

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