Measurement Computing Shifts Marketing Communications

2/18/2005 - Effective immediately, Anthony Nygren, Measurement Computing’s Vice President of Strategic Marketing will be taking over the responsibilities of marketing communications from Bob Judd, Measurement Computing’s new Vice President of Hardware Engineering. When Mr. Judd was promoted to VP Hardware in October 2004, he continued to manage the MarCom group while Mr. Nygren concentrated on strategic marketing research and analyses. Moving responsibility for Marketing Communications to Mr. Nygren will create a more efficient system for translating strategy to communications; at the same time, the move will enable Mr. Judd to focus exclusively on developing new hardware.

Mr. Nygren has an MBA from Babson College, specialization in marketing, plus extensive experience as a marketing consultant to business-to-business and business-to-consumer companies including IBM, MCI, TXU, and the New England Journal of Medicine. He stated, “I am truly excited to have the opportunity to translate what we have learned and are continuing to learn about the market into communications that will enable us to capture the substantial opportunity I believe exists for us in this market. For customers using PCI or ISA buses, we continue to say ‘the only difference is the price,’ with the same performance boards for much lower prices than NI. For those customers moving away from these buses to new interfaces, I believe our new products and our upcoming products will offer very attractive alternative and replacement solutions at great prices to meet their data acquisition needs. Bringing those customers to MCC will be extremely rewarding.”

Mr. Judd has an engineering degree from Brown University, and an MBA from MIT Sloan. He remarked, “After many years in Marketing, I'm delighted to get back to my roots in the hardware engineering world. I'm looking forward to facing the technical issues that will arise in the future. I'm also very happy that I'm able to leave the marketing group in such capable hands.”

Measurement Computing Corporation is a market leader in the design and manufacture of computer-based test and measurement hardware and software. These products include analog and digital I/O boards, serial and GPIB interfaces for the USB, PCI, ISA, cPCI, PCMCIA and PC/104 buses, as well as RS-232/485 serial interfaces. The privately owned company, founded in 1989, has more than 70 employees and markets its products worldwide through direct sales, a distribution network, and the worldwide web. Visit for more information.

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