microchipDIRECT Offers Online Pricing, Ordering, Inventory, Support

12/5/2005 - Microchip Technology Inc., a leading provider of microcontroller and analog semiconductors, announced the launch of its microchipDIRECT expanded e-commerce services. This new, comprehensive online resource provides Microchip's customers worldwide with expanded options previously only available through Microchip sales offices, including competitive pricing from local sales teams, credit-line or credit-card payment, and e-mail notification of orders, deliveries, quote status, etc.

To meet demanding time-to-market requirements, purchasing managers and design engineers must be able to execute buying decisions on a moment's notice at any time of the day or night. Microchip addresses these needs by offering online purchasing through microchipDIRECT, which is tied directly to the Company headquarters for the fastest delivery times, and operates 24 hours a day, seven days a week.

"We understand that our worldwide customers' purchasing needs are dynamic, extending well beyond the hours and availability of any sales office," said Mitch Little, vice president of Worldwide Sales and Applications for Microchip. "With microchipDIRECT we are helping our customers by providing an equally dynamic buying tool."

Key features of the microchipDIRECT site include:

For additional information, contact any Microchip sales representative.

About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality.

The Microchip name and logo, PIC, and dsPIC are registered trademarks of Microchip Technology Inc. in the USA and other countries.

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