BMW Offers Ultimate Digital Audio Quality and Clear, Noise-Free Reception

11/9/2005 - In August 2005, BMW announced an industry first with the application of HD RadioTM technology as an option in its 2006 Model Year 7 Series. BMW is now making this innovative technology optionally available on 2006 6 Series vehicles as well, beginning with October 2005 production.

This digital technology, developed by iBiquity Digital Corporation, provides one of the most significant advances in radio broadcasting history. This technology offers radio broadcasters and listeners enhanced digital audio quality and clear, noise-free reception. Many AM and FM stations across the country have started employing the HD RadioTM technology to broadcast both in analog and digital formats.

The benefits of the HD RadioTM broadcast include:

Over 500 radio stations are already using this new broadcast technology in the US, and many more are expected to join in. A list of radio stations can be found at the following link: The HD RadioTM Option marks another historic first for BMW. The 7 and 6 Series are the first production cars in the world to offer this leading edge technology, adding to the many technological and design innovations BMW has pioneered so far in the US and worldwide.

The HD RadioTM Option will have a Suggested Retail Price of $500.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Groupís global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Groupís sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

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