10/27/2005 - Lattice Semiconductor Corporation (NASDAQ: LSCC) announced that Comprel Technology is now distributing Lattice products in Italy.
"We continually evaluate potential distribution partners," said Steve Donovan, Lattice corporate vice president of sales. "Comprel has superb product, technical and applications expertise. However, what sets Comprel apart is its consistent emphasis on the customer and providing the highest level of customer service. Placing the customer first has long been a hallmark of Lattice, and we're delighted to join with a partner who shares that commitment," Donovan concluded.
"We are very pleased to work with Lattice," said Michele Busnelli, Commercial Managing Director at Comprel. "This agreement means that Comprel can now offer its customers the extensive Lattice programmable logic portfolio, including FPGAs and CPLDs with cutting edge features such as non-volatility, instant on operation, high security and single chip solutions. I know our sales force is very eager to promote Lattice products in one of the fastest growing segments of the semiconductor marketplace," Busnelli concluded.
Founded in 1970, Comprel is a distributor of electronic components and embedded solutions. The company has actively embraced market trends and has been able to adapt its thinking, strategy and structure to changing customer and vendor expectations. Comprel is organized in 5 Business Units: Semiconductor, IP & E, Display, Wireless GPS/ GSM and Subsystem
Each Business Unit focuses on a limited number of companies, each one of which is a technological leader within its own market. Comprel serves the Italian market as both a distributor and a representative, emphasizing large accounts while also providing "big customer" service to its smaller customers.
About Lattice Semiconductor
Lattice Semiconductor Corporation provides the industry's broadest range of Field Programmable Gate Arrays (FPGA) and Programmable Logic Devices (PLD), including Field Programmable System Chips (FPSC), Complex Programmable Logic Devices (CPLD), Programmable Mixed-Signal Products (ispPAC‚) and Programmable Digital Interconnect Devices (ispGDX‚). Lattice also offers industry leading SERDES products.
Lattice is "Bringing the Best Together" with comprehensive solutions for system design, including an unequaled portfolio of non-volatile programmable devices that deliver instant-on operation, security and "single chip solution" space savings. Lattice products are sold worldwide through an extensive network of independent sales representatives and distributors, primarily to OEM customers in communications, computing, industrial, consumer, automotive, medical and military end markets. Company headquarters are located at 5555 NE Moore Court, Hillsboro, Oregon 97124-6421, USA; telephone 503-268-8000, fax 503-268-8037.
Lattice Semiconductor Corporation, Lattice (& design), L (& design), ispGDX, ispPAC and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.
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