9/17/2004 - General Software, Inc., the leading supplier of embedded firmware, has signed a representation agreement with Logic Technology BV, Europe’s preeminent embedded solution provider, to represent General Software in France.
“The combination of General Software’s innovative technology and Logic Technology’s prominent position in the heart of Europe creates a dynamic synergy,” stated Rod Weaver, International Sales Manager with General Software. “Our ability to serve key manufacturers in the embedded x86 market space will be greatly enhanced by Logic Technology, and will enable General Software to continue to meet its aggressive growth targets.”
Logic Technology’s many years of business experience in the world’s most established business environment, providing one-stop solutions to some of the embedded industry’s most well-known names, makes it a natural fit for General Software.
"We are pleased that General Software has chosen Logic Technology to grow their business in France,” said Leon Houwen, CEO of Logic Technology. “Operating from Central Europe with a strong presence in all major European development areas and our emphasis on serving the emerging markets for industrial PCs and Internet Appliances, General Software’s Embedded BIOS and Firmbase technology are a natural fit that will enable us to shorten our customers’ development time on the next generation of connected and mobile devices."
"The opportunities we see in this market and the reach we can achieve through our cooperation with Logic Technology makes me confident in our growth projections," said Steve Dearden, vice president of General Software." We are looking forward to building a stronger market presence in this key electronics development and manufacturing geography."
Embedded BIOS® 2000 is the leading firmware for embedded x86 designs, with over 700 OEM-customizable configuration parameters, support for embedded operating systems, and support for major OS and hardware initiatives.
General Software’s years of experience and focus on the embedded market space, in addition to our outstanding service and technical support make Embedded BIOS 2000 the best firmware for embedded developers.
About the Embedded BIOS® 2000
Embedded BIOS addresses the entire lifecycle of embedded products, from board bring-up, configuration prototyping, testing with system diagnostics, and product manufacturing to in-field diagnostics and software reload. Features include an integrated debugger; console redirection; highly configurable POST; manufacturing mode; ROM, RAM, and Flash file systems; support for a host of industry initiatives; and much more. Embedded BIOS supports industry-standard operating systems that run on PC-compatible hardware, including the full spectrum of Windows, Linux, and real-time operating systems.
About Firmbase® Technology
Embedded BIOS 2000 serves as the hardware abstraction layer for Firmbase, General Software’s high-availability operating environment. Firmbase uses patented technology to run 32-bit firmware applications concurrently with the foreground operating system. It provides a multi-threaded API to 32-bit applications running transparently to the other software in the system, including the BIOS and operating system. These programs -- called Firmware Applications -- are developed using standard, 32-bit Windows Portable Executable (PE) development tools.
About General Software
General Software provides superior enabling firmware and world-class support for OEM manufacturers of telecommunications, data communications, consumer electronics, dedicated servers, and other specialized computing devices. General Software’s well-architected and reliable firmware products reduce risk, speed development, and address embedded OEM product lifecycle needs. For more information about General Software and its embedded firmware, visit http://www.gensw.com, e-mail firstname.lastname@example.org, or contact David Tobar at 800-850-5755 or 425-576-8300.
About Logic Technology
Our mission is to provide complete development suites, as well as the best possible pre- and post-sales support to manufacturers of embedded devices in the emerging industrial PC and Internet Appliance markets in Europe. Founded in 1993, Logic Technology has been dedicated to maintaining a position at the very forefront of developments in the embedded market space. This focus on exceeding customer expectations through a deep understanding of the technologies involved makes us well poised to realize the stated goal of building a strong presence in Europe.
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