Cypress Launches HOTLink-On-Demand SMPTE Physical Layer Devices

9/8/2004 - Cypress Semiconductor Corp. (NYSE: CY), a world leader in video physical layer devices (PHYs), announced its HOTLink-On-DemandTM family of PHYs, the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE) standards-compliant PHYs on the market. Building upon the success of HOTLink IITM—the world’s first quad independent channel video SERDES—the HOTLink-On-Demand portfolio of twelve devices provides designers with scalability and flexibility in their professional video equipment designs, including production switchers, distribution amplifiers, D/A and A/D converters, and camera control units.

“By offering a combination of serializers, deserializers, reclockers and transceivers, the HOTLink-On-Demand family provides designers with the ability to mix and match serial digital video PHYs to exactly match their design requirements,” said Erin Kettwig, product manager for Cypress physical layer devices.

All of the devices are designed so that each channel can run at either SMPTE 259M or SMPTE 292M speeds. In addition, all devices feature an integrated voltage-controlled oscillator (VCO) and phase-lock loop (PLL), as well as an innovative chip design that eliminates channel crosstalk and performs significantly better than the SMPTE jitter specification. The portfolio also includes devices that allow one channel be a transmitter and another an independent reclocking deserializer, which proves particularly useful in up/down converter applications.

“The HOTLink-On-Demand portfolio enables designers to build exactly what they need with the confidence that it will meet all SMPTE specifications, including jitter or pathological requirements, for all video applications,” said Geoff Charubin, managing director for Cypress Data Communications Division.

“The fact that we integrated a failsafe recovery clock and a voltage-controlled oscillator saves our customers the cost and design time associated with external crystal oscillators and simplifies their board layout. These devices truly provide the ease of use factor and prevent the headaches and challenges typically presented by SMPTE board design.”

Cypress will demonstrate its full-featured SMPTE-compliant HOTLink II quad independent channel SERDES video platform at the International Broadcasters Conference (IBC) to be held at the RAI Convention Centre, Amsterdam, Netherlands from September 10 through September 14, 2004. For more information, or to make an appointment to see a short demonstration at IBC, send an email to

Pricing and Availability:
The HOTLink-On-Demand family of physical layers is available now.

For further information on the HOTLink II family and other Cypress physical layer devices, please contact your local Cypress Sales Representative or visit our website at

About Cypress
Cypress Semiconductor Corp. (NYSE: CY) is Connecting From Last Mile to First MileTM with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress ConnectsTM using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at

HOTLink, Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. HOTLink II, HotLink-On-Demand, “Connectivity From Last Mile to First Mile” and “Cypress Connects” are trademarks of Cypress.

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