HP rp5000 Point-of-Sale Devices Ring up Sales for Publix Super Markets

9/7/2004 - HP announced that Publix Super Markets, Inc. has selected a range of industry-standard HP technologies, including more than 16,000 HP rp5000 point-of-sale (POS) devices and 2,000 HP ProLiant servers, to support its burgeoning retail operations and enhance service for thousands of customers.

Retailers worldwide have rapidly adopted the HP rp5000 open platform for customer transactions and more than 125,000 HP rp5000 devices have been committed to retail businesses since its introduction a year ago.

Publix, one of the largest and fastest-growing supermarket chains in the United States, also will deploy other industry-standard retail solutions from HP at its chain of 800-plus supermarket stores in Florida, Georgia, South Carolina, Alabama and Tennessee.

"As we keep pace with rapid growth, it's an absolute requirement that we deploy technology that is flexible and cost-effective to respond to constant changes in our highly competitive business, and at the same time reduce IT costs and complexity for store operations, ultimately improving services for our customers,'' said Danny Risener, chief information officer, Publix.

The privately held supermarket chain selected HP to take advantage of the lower cost of open platforms for its in-store systems. The open environment also will enable Publix to more rapidly and cost-effectively develop and deploy new features and applications, giving the company the flexibility to meet the ever-changing needs of the retail environment.

Industry-standard HP ProLiant servers running Chain Track software will be used for Publix's in-store processing, including pricing and inventory functions. The company also selected HP ProLiant servers to support expanding pharmacy operations. In addition, HP will continue to provide notebooks, desktop PCs, monitors and servers for a variety of corporate uses across the Publix enterprise.

"HP is committed to delivering open solutions to retailers like Publix to increase business agility, maximize return on IT investment and run retail operations more efficiently and profitably, from the back end to the register," said Leigh Morrison, vice president, Retail Sales and Solutions, HP.

HP's collaborative approach to the retail industry has contributed significantly to the market momentum of the HP rp5000 POS system. In early 2004, HP introduced a comprehensive program to help retailers simplify and speed migration from proprietary systems to the HP rp5000 and other open POS systems. The HP POS migration program was developed in conjunction with the Microsoft® Smarter Retailing Initiative.

HP also offers store-to-headquarters infrastructure and the services expertise to link the systems into a dynamic extended retail enterprise.

Designed to withstand the rigors of the retail environment, the HP rp5000 offers enhanced peripheral support via powered serial and USB ports as well as enhanced power and cooling capabilities. The product's components combine the functionality of popular proprietary systems with the low price, flexibility and manageability of PC-based POS systems.

More information about the HP rp5000 and other solutions for the retail industry is available at www.hp.com/go/retail.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

Microsoft is a U.S. registered trademark of Microsoft Corporation.

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