TI Wins Technology Innovation Award for MSP430 Ultra-Low-Power Design

8/5/2004 - Recognizing leadership and increasing commitment to the microcontroller industry, Texas Instruments Incorporated (TI) (NYSE: TXN) has been named a 2004 Technology Innovation Award winner in the World Microcontroller Market for its MSP430 ultra-low power technology. In selecting TI, Frost & Sullivan called the MSP430 family of ultra-low-power 16-bit RISC mixed-signal processors the ultimate solution for battery-powered measurement applications. The award will be presented to TI at the MSP430 Advanced Technical Conference (ATC) in Dallas Nov. 9, 2004. (Please see www.ti.com/sc04168.)

The Technology Innovation Award is presented to the company that has demonstrated technological superiority within its industry, distinguishing it as a success in making noteworthy product performance contributions. The award recognizes TI's MSP430 ultra-low power technology as truly ground-breaking and first of its kind in the market.

"Binding the code effective architecture with Signal-Chain-on-Chip and unique inherent low-power design has enabled Texas Instruments to develop the MSP430 microcontroller to stand apart from the rest of the products in the market," said Ramanan Rajagopalan, research analyst, Frost & Sullivan. "Combining the strength of Texas Instruments in embedded analog circuits and low power technology, MSP430 has proven to be the cost-effective solution for a wide spectrum of applications including utility metering, handheld meter, security systems and gas meters."

Award-Winning Technology
The MSP430 family includes a flexible clock system with five low-power modes, enabling unmatched ultra-low power performance. The family features a typical standby current consumption as low as 0.8uA with a real-time clock function active. Total power consumption is 10 times lower than competitive devices due to the fast instruction execution and MSP430s ability to start-up from standby in less than six microseconds with a fully synchronized high-speed system clock.

The MSP430's ultra-low power technology and high performance analog capability offer a true signal-chain-on-chip (SCoC) solution to customers, which includes 12-bit analog-to-digital converters (ADC), digital-to-analog converters (DAC) and direct memory access (DMA). Designers are now able to cater to smaller applications at a fraction of the code size, with the MSP430's modern design that makes for more effective processing and is smaller and more code-efficient than other 8- and 16-bit microcontrollers.

Increasing MSP430 Customer Base
Frost & Sullivan also recognized TIs innovative approach to reaching new customers with events such as the ATC (www.ti.com/atc) and "430 Day," a two-hour lunch-and-learn introductory training session offered April 2004 in 100 locations worldwide. The MSP430 family is ideal for designers of cost-sensitive applications due to the highly competitive pricing ranging from $0.49 to $8.95.

About Frost & Sullivan
Founded in 1961, Frost & Sullivan is a global leader in growth consulting. Frost & Sullivan Awards are presented to companies that demonstrate excellence in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit www.frost.com

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