Test Engineers Rank NI's Web Site Most Useful Vendor Site

8/4/2004 - In the July issue of Test & Measurement World, the magazine’s readers ranked the National Instruments Web site, ni.com, the No. 1 most useful vendor Web site in an annual Web study conducted by Reed Research Group. In the study, “Test Engineers and the Web,” readers rated company Web sites based on their online technical support, detailed product information, online purchasing features and technically focused content.

“Test and design engineers use the in-depth technical content and features on ni.com, including interactive product advisors, to research and configure the right products for their applications,” said Christer Ljungdahl, NI director of strategic Web development. “They can purchase more than 1,700 products on ni.com, and the site features a wide variety of resources, including development tips and templates, to help engineers through every step of development. The unlimited information and services available on ni.com help make customers more effective at their jobs.”

The study shows that engineers and other customers continually revisit ni.com because of the relevant, up-to-date and technically focused content including white papers, customer solutions, application notes and example code. Features such as MyNI, which gives customers direct access to their support requests, registered products, orders and quotes, provide engineers personalized interfaces to help them quickly find information relevant to their application areas. Other prime features on ni.com include interactive online tutorials and Web events, which offer technology and product information in a media-rich environment, and a comprehensive community and technical support section with discussion forums in which customers can exchange ideas with applications engineers and R&D specialists.

About Test & Measurement World
Test & Measurement World, published monthly by Reed Research Group, covers the electronics testing industry, providing how-to information for engineers who test, measure and inspect electronic devices, components and systems.

About National Instruments
National Instruments (www.ni.com) is a technology pioneer and leader in virtual instrumentation – a revolutionary concept that has changed the way engineers and scientists approach measurement and automation. Leveraging the PC and its related technologies, virtual instrumentation increases productivity and lowers costs through easy-to-integrate software, such as the NI LabVIEW graphical development environment, and modular hardware, such as PXI modules for data acquisition, instrument control and machine vision. Headquartered in Austin, Texas, NI has more than 3,100 employees and direct operations in 40 countries. In 2003, the company sold products to more than 25,000 companies in 90 countries. For the past five years, FORTUNE magazine named NI one of the 100 best companies to work for in America.

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