Haier Enables Phones with Insignia's Mobile Device Management Software

7/29/2004 - Insignia Solutions® (NASDAQ: INSG), announced that Haier has signed a definitive agreement with Insignia to enable Haier phones with Insignia's mobile device management software. This agreement will enable Haier phones to accept over-the-air firmware updates to repair software issues or add new functions and services to mobile subscribers. Haier is the third Chinese phone manufacturer announced by Insignia as a licensee. Earlier announced licensees were SOUTEC and CECT (Huizhou Caliliee Tele Communications Co., Ltd).

"We are very excited about the potential contribution to quality, customer satisfaction and enhanced functionality Insignia technology can provide," said Lee Hoo Sau, General Manager of Haier Pegasus.

Accord Customer Care Solutions (Suzhou) Co., Ltd, a wholly owned subsidiary of Accord Customer Care Solutions Limited (ACCS), will provide the Insignia Secure System Provisioning (SSP) On Demand to Haier as a hosted service. ACCS is a leading provider of after-market services for consumer mobile communication and digital electronic devices in Asia, operating in 14 countries and employing over 1,000 people.

"Adding Haier to the growing group of Chinese phone manufacturers using Insignia mobile device management technology is an important milestone for us," said Mark McMillan, CEO of Insignia Solutions. "Haier's worldwide leadership in consumer electronics will fully leverage Insignia's efforts in providing manageable and upgradeable mobile phones across a variety of mobile operator networks."

Insignia Secure System Provisioning is a powerful server software infrastructure product that provides a complete mobile device management system for mobile operators and phone manufacturers. SSP reduces bottom line software recall costs by enabling over-the-air repair and inventory management and increases top line revenues by providing Dynamic Capabilities to enable a wide range of new mobile services to existing devices. SSP On Demand is a hosted version of the technology that enables phone manufacturers to broadcast firmware updates across multiple operators using patent-pending technology.

Haier was founded in 1984 and currently employs over 30,000 employees worldwide. Over the past 19 years, the company has grown and prospered and is now a transnational organization widely recognized by the world community. In 2003, Haier's global sales hit $9 billion. On January 31, 2004, Haier was named one of the world's 100 most recognizable brands in a global name brand list edited by the World Brand Laboratory, one of the world brand evaluation organizations. As the only Chinese brand on the list, Haier was ranked 95th after such household names as Coca-Cola, McDonald's and Nokia, which were the top three.

Insignia provides an essential ingredient to mobile operators and terminal manufacturers by enabling Over-The-Air Repair and Dynamic Capabilities to a growing complex and diverse community of mobile devices. Insignia's interoperable products and services radically reduce customer care and recall costs, maintain device integrity, and enable a wide range of new mobile services. Founded in 1986, Insignia has a long history of innovation, stewardship of major industry standards, and the trust of dozens of manufacturers around the world. Insignia Solutions is traded on NASDAQ under the symbol INSG. The company is headquartered in Fremont, California with R&D and European operations based in the United Kingdom. For additional information about Insignia or its products please visit http://www.insignia.com.

Insignia, Insignia Solutions, and the Insignia Solutions logo are registered trademarks and Secure System Provisioning, Dynamic Capabilities and Over-The-Air Repair are trademarks of Insignia Solutions, Inc.

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