Intermec and Field Performance Group Help Hallmark Collect Retail Data

7/22/2004 - U.S. retail service merchandisers for Hallmark Cards Inc., the personal expressions industry leader, will be equipped with handheld computers from Intermec Technologies Corp. and application software from Field Performance Group Inc. The new system, named INFOLink, provides electronic reordering, real-time inventory information and store display charts that allow field service personnel to maintain merchandise displays.

The system combines Field Performance Group’s FieldWebTM software, built using Microsoft CE.Net Compact Framework, with Intermec’s new CN1 handheld computer. FieldWeb was customized specifically for Hallmark to maintain its ease of use. The CN1 is a rugged personal digital assistant (PDA) that uses the Microsoft® Windows CE operating system and provides bar-code scanning capability using Intermec’s high-performance linear CMOS scanning engine.

“INFOLink represents the largest investment Hallmark has ever made in field technology,” said Hallmark Senior Vice President Steve Paoletti. “We expect INFOLink to greatly enhance the daily work of merchandisers, while saving the company substantially through increased productivity. Add to that improved retail execution, expanded communication features and other job efficiencies, and INFOLink became a very clear choice.”

“Hallmark's data requirements were extensive,” said Tom Bradshaw, vice president, technology, Field Performance Group. “Thousands of records have to be replicated nightly for each account. The benefit of having this data available by scanning a UPC is enormous, and it was an exciting challenge to tie it all together using the latest technologies."

“The INFOLink system allows Hallmark merchandisers to have all the information they need at their fingertips,” said Intermec President Tom Miller. “The combination of pen-based mobile computers and feature-rich application software based on CE.Net provides a flexible base for quick and effective application development. By selecting state-of-the art technology to automate its merchandising operations, Hallmark can add capabilities as needed in the future to provide continued flexibility.”

In addition to having developed the software, Field Performance Group is also hosting the application and providing help desk support to Hallmark’s many field users. Intermec’s Logistics Control Center pre-configured the CN1s, loading the application software and market-specific database prior to shipment.

About Field Performance Group Inc.
Founded in 1998 Field Performance Group, Inc. (FPG) designs and manages mobile field force automation systems for Fortune 500 clients such as Hallmark Cards Inc. and the Eastman Kodak Company. Their expertise in designing and managing mobile business applications assists clients in achieving tangible business objectives. As a complete mobile business service provider, FPG implements mobile solutions, provides training, database management, asset tracking, application hosting and help desk support.

About Intermec
Intermec Technologies Corp., a UNOVA Inc. (NYSE: UNA) company, is a leader in global supply chain solutions and the development, manufacture and integration of wired and wireless automated data collection, Intellitag® RFID (radio frequency identification), mobile computing systems, bar code printers and label media. The company’s products and services are used by customers in many industries to improve productivity, quality and responsiveness of business operations, from supply chain management and enterprise resource planning to field sales and service.

To learn more about how companies can benefit from Intermec’s supply chain technologies, contact Intermec Technologies Corp., 6001 36th Ave. West, Everett, WA 98203-9280 USA; telephone 800-347-2636; or visit Intermec's web site at To learn more about UNOVA, visit

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