VDC Expects POS Application Software to Grow to Nearly $1 Billion

7/14/2004 - Global revenues for POS application software are expected to grow at a compound annual growth rate (CAGR) of 9.8% between 2003 and 2008, according to a recent report by Venture Development Corporation, Global Markets for AIDC Application Software.

Double-digit growth is likely over the near term due to:

Compliance Mandates and Standards

Technology and Solution Trends

According to VDC's AIDC Analyst Taylor Smith, "In order for vendors to make the most of this growth, they must market toward a specific retail industry with a targeted software product line. In this way they can establish a strong brand presence and a perception that they possess first-hand knowledge about the clients business processes and operations. Furthermore, software vendors may go one level deeper and target specific types of stores within an industry. For example, a software provider to the specialty store industry may choose to target tobacco/liquor stores, toy stores, bike shops, or some other genre."

About VDC
Founded in 1971, VDC is a technology market research and consulting firm that specializes in industrial and commercial electronics, computing, communications, software and power systems markets.

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