Brillian, CEVA Develop Microdisplay Driver Chipset Solution for HDTV

7/8/2004 - CEVA, Inc. (NASDAQ: CEVA; LSE: CVA), the leading licensor of Digital Signal Processing (DSP) cores and communications solutions to the semiconductor industry, announced that it has signed an agreement with Brillian Corporation (NASDAQ: BRLC) to develop a next-generation 720p and 1080p microdisplay controller chip. The new controller chip will be used with Brillian's patent-pending Gen II liquid-crystal-on-silicon (LCoSTM) microdisplay technology in high-definition televisions (HDTVs) for original equipment manufacturer (OEM) customers.

Brillian is leveraging its industry-leading position to develop and manufacture turnkey rear-projection, high-definition televisions for brand-name OEMs and retailers, who will sell the products under their own private labels. Future Brillian 720p and 1080p products will be based on the microdisplay controller SoC developed in conjunction with CEVA. Using this advanced custom controller chip, the full potential of Brillian's Gen II LCoSTM display technology can be realized to deliver outstanding performance and a breakthrough in image quality that sets a new standard for HDTV performance.

With a full suite of skills from system definition, digital and mixed signal Integrated Circuit (IC) design, layout, and verification, coupled with a world leading IP portfolio, CEVA is perfectly positioned to deliver market-leading solutions for customers like Brillian. The development of the HDTV microdisplay driver chipset with Brillian further extends CEVA's comprehensive presence in the digital home multimedia market. In 2003, licensees of CEVA technology shipped over 30 million units in the digital home multimedia market, spanning DVD recorders, Set Top Boxes, Games Consoles and Digital Audio Entertainment Systems.

According to Rajan Kapur, Vice President of Development at Brillian, "CEVA's breadth of skills and foundry independence were critical to our initial selection. Previous developments with CEVA have proven to us that they put a great deal of emphasis on providing high-quality design, project management, and service. This latest agreement to develop a key element of our product roadmap reflects our satisfaction with CEVA's capabilities to deliver on this very challenging technology."

Commenting on the agreement, John Ryan, Vice President of Communications IP and Integration Services at CEVA, said, "We are delighted to apply our design and development expertise to develop a world-leading High-Definition television chipset solution for Brillian. The success of our relationship with Brillian is further testimony to the capabilities of our highly experienced engineering consultants."

About Brillian Corporation
Brillian Corporation designs and develops rear-projection HDTVs targeted at retailers and their end-user customers looking for breakthrough performance and image quality that sets a benchmark in HDTV price/performance. The company is the first and only provider of Gen II LCoS(TM) technology used in these products. In addition to its high-definition televisions, Brillian also offers a broad line of LCoS(TM) microdisplay products and subsystems that OEMs integrate into proprietary HDTV products, multimedia projectors, and near-to-eye products such as monocular and binocular headsets. Brillian's LCoS(TM) microdisplay technologies address the market demand for a high-performance display solution with high image fidelity, high-resolution scalability, and high contrast ratios. The company's website is

About CEVA, Inc.
For more information about CEVA, Inc, visit the about section of our website.

Brillian is a registered trademark and LCoS is a trademark of Brillian Corporation.

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