6/30/2004 - Sun Microsystems, Inc. and Vodafone are cooperating to define a next-generation Java technology-based platform for Vodafone live! 3G services. Called Vodafone VFX, the new platform will help Vodafone monetize data services and deliver a rich, secure communications experience to usher in a more exciting, more connected mobile world.
"Vodafone has a vision of a mobile future that will enrich peopleís daily lives. To deliver on this vision and delight our customers, we selected Java as our core platform and Sun as the prime vendor to help us build and execute our strategy," said Guy Laurence, Global Marketing Director at Vodafone Global Products and Content Services. "Working with Sun, we aim to speed development of enhanced 3G services while leveraging the wealth of existing content and large Java developer base."
The Vodafone VFX platform will be based on the Java Technology for the Wireless Industry (JTWI) technology specification together with other third-party technologies. To deliver a complete solution to application developers and handset manufacturers, Vodafone has selected the Java 2 Standard Micro Edition Wireless Toolkit to simplify application development for developers and the Java Device Test Suite to ensure high-quality handset implementation.
"With a clear roadmap and technology specification for Vodafone's mobile data services platform, 3G content developers and handset manufacturers will be able to increase cost efficiency and reduce development time. And thatís crucial in a rapidly expanding market," said Alan Brenner, vice president, Consumer and Mobile Systems Group at Sun. "With over 7.5 million Vodafone live! customers as of March 31, 2004, Vodafone has already proven how eager the mobile marketplace is for cost-effective, high-quality, innovative services. The Vodafone VFX project is an excellent opportunity for Sun to deepen our relationship with this industry leader and make mobile communications even more exciting in the future."
The introduction of Vodafone VFX devices is expected to take the Vodafone live! experience to a new level with further enhancements to their customer experience. This will make access to a wide selection of handsets and mobile content even more critical and is one reason why Vodafone selected Sun to define and build its mobile data technology platform.
Vodafoneís multimedia consumer service, Vodafone live!, has been launched in 20 countries since it was first introduced in October 2002 to offer customers picture messaging, mobile Java-technology games, polyphonic ring tones and exclusive content from leading entertainment brands.
Vodafone is the world's largest mobile community, with equity interests in 26 countries and Partner Networks in a further 13 countries, serving over 133 million proportionate customers. Vodafone's global consumer service offering, Vodafone live!, opens up a world of mobile colour communication, bringing news, information, e-mail, chat, location-based services, games and shopping to customers' mobile devices.
For further information about Vodafone, please visit the Vodafone Group website: www.vodafone.com.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com
Vodafone and Vodafone live! are trade marks of the Vodafone Group. Sun, Sun Microsystems, the Sun logo, Java, J2ME, JavaOne Conference, The Network Is The Computer and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.
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