Avnet Designs Interface Adaptor for TI DSPs with Onboard USB 2.0

6/17/2004 - Digital signal processing (DSP) designers are now able to more easily integrate USB 2.0 connectivity and get to market faster with the new interface adaptor designed by Avnet Design Services, the engineering support arm of Avnet Electronics Marketing, Inc. (Avnet) (NYSE: AVT). Texas Instruments Incorporated (TI) (NYSE: TXN) customers and third parties can add USB 2.0 peripheral support to any of TI’s available evaluation kits to create drivers and application-specific software, which will simplify and accelerate the design cycle. For more information, see www.ti.com/usbnr.

This is the first of several connectivity solutions Avnet is creating to help DSP developers quickly and easily evaluate, develop, debug and prototype new designs based on TI’s DSPs.

“A design engineer can save weeks or months of engineering effort,” explained Warren Miller, vice president of marketing, Avnet. “These types of systems are difficult to simulate in software so having a hardware platform also allows a variety of algorithm or architectural trade-offs to be explored in real-time. This results in better design choices and better designs for the end customer.”

The Avnet-designed TI DSP interface board with USB 2.0 support is used to create a complete hardware platform for prototype development. Combined with the right TI DSP evaluation board, third party applications and driver code, the resulting development platform is a critical time-to-market accelerator.

“A hardware platform that can do real design work, not just technology evaluation, is always a big time saver for our customers,” said Pascal Dorster, DSP solutions marketing manager, TI. “The new adaptor kit from Avnet now extends this capability into the USB 2.0 area, a key application segment for DSP.”

Pricing and Availability
The TI DSP Interface kit with USB (ADS-TI-USB-DAU) is available for $99 from Avnet today. Contact your local Avnet sales office or visit the Web at www.em.avnet.com/tidskusb for more information. The TI DSP USB Interface Kit contains:

About Avnet Electronics Marketing
Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. a Fortune 500 company with fiscal 2003 sales of $9 billion, and one of the world’s largest technology marketing, distribution and services companies. Avnet Electronics Marketing, Americas (EMA) serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in North America and Brazil through three focused business divisions, distributing electronic components from leading manufacturers and providing associated services. Avnet Cilicon focuses solely on semiconductors with dedicated channels to specific end-market segments; Avnet IP&E is the leading interconnect, passive and electromechanical components specialist; and Avnet Supply Chain Services provides end-to-end supply chain optimization programs. The company’s Web site is located at www.em.avnet.com.

About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real-world signal processing requirements. In addition to Semiconductors, the company’s businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

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