6/17/2004 - Helping to bring digital entertainment and critical data services to agricultural communities in parts of China, Zhengzhou's VCOM Technology Co. Ltd. has selected Cirrus Logic Inc. (Nasdaq: CRUS) to provide digital audio/video processors with analog and mixed-signal integrated circuits for a new line of broadband set-top boxes.
The Chinese government is engaged in numerous initiatives aimed at raising household income for agricultural communities. One of these initiatives is bringing critical information services, combined with broadband entertainment, to remote areas. Analog television will remain dominant in China for many years — digital television is not expected to become widespread in China before 2015. As a result, equipping rural homes with set-top boxes is currently the most simple and cost-effective way to provide these homes with the benefits of broadband technology.
The VCOM Technology set-top box, DVnD-4955, which will be distributed by China Telecom Group, is scheduled to bring both video-on-demand and information services such as weather, market prices, government policies and educational opportunities to outlying areas in China's Henan and Shanxi provinces. The goal is to create a partnership between the government, the communications industry and agricultural workers. The roll-out of the new network is expected to be completed by June 2005.
The set-top box will feature Cirrus Logic's CS98000 DVD processor as well as two Cirrus Logic mixed-signal and analog ICs, the CS4340 stereo digital-to-analog converter and the CS4955 TV encoder. The CS98000 provides an abundance of real-time computing power compared to many competing audio/video processors, due primarily to its two embedded, high-performance 32-bit RISC processors.
"Featuring audio/video IC technology from Cirrus Logic, the new set-top boxes will enable the free flow of information and entertainment services to rural communities in the Henan and Shanxi provinces," said Wang Feng, vice president of VCOM Technology. "Cirrus Logic presented us with a strong vision, impressive technology and a long-term roadmap for enabling these types of services."
"There are 400 million analog TV sets in China. We're pleased that Cirrus Logic audio/video technology is enabling VCOM Technology and China Telecom to enrich these communities with new broadband-enabled digital entertainment and information services," said Jack Guedj, vice president of Video Products Marketing, Cirrus Logic.
Cirrus Logic Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.
Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc.
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