TI Sees Smaller, Power-Efficient Solutions Driving Wi-Fi Growth

6/3/2004 - Home networking, enterprise networking and public hotspots have fueled the growth of Wi-Fi networking over the last several years noted D. R. 'Randy' Roberson, Texas Instruments Incorporated (TI) (NYSE: TXN) general manager of Wireless Networking, during his keynote address to hundreds of industry executives attending Computex Digitimes Forum 2004. Roberson explained that more power efficient, smaller solutions are driving embedded WLAN into new applications for consumer electronics, broadband access and mobile devices. You can access Roberson's keynote presentation online at www.ti.com/computex2004.

"WLAN growth opportunities are bigger than ever with the entrance of embedded Wi-Fi connecting consumer electronic devices, home networks and wireless handsets. Analysts are predicting that Wi-Fi connectivity in networked consumer electronic devices could reach approximately 40 percent by 2008(1). We believe that this percentage could be much higher since this is an emerging market for WLAN growth," explained Roberson. "Asian manufacturers are important to the success of WLAN worldwide, and TI is committed to helping grow the Wi-Fi market through key partnerships in Asia and our local design and support teams."

Roberson noted that the WLAN market has grown tremendously over the past four years, and TI has fueled much of this growth by delivering innovative products that are optimized for integration. In 2003, TI shipped over 14 Million WLAN ports, a 350 percent increase over 2002. TI is integrating this WLAN innovation with its complete broadband portfolio of cable modem, DSL and voice-over-Internet protocol (VoIP) products, providing system-level solutions for the next generation of broadband equipment. With over 270 million broadband subscribers expected worldwide by 2008(2) WLAN will be at the center of everyone's network.

Roberson emphasized that in addition to its extensive broadband capabilities, TI combines its expertise in wireless technologies and digital consumer electronics to bring new features and capabilities to cell phones, digital cameras, MP3 players and other consumer devices that connect people seamlessly from the office, home, public places and schools. New WLAN standards will also drive the proliferation of Wi-Fi connected mobile devices. The introduction of 802.11n will provide greater throughput for new applications that require higher bandwidth, and 802.11e will increase quality of service and drive WLAN video and voice services.

Closing his address, Roberson offered TI's forward looking vision for a converged wireless world - TI envisions that all consumer electronics, homes and offices will have a wireless connection, allowing seamless communication with any device over any network, anywhere, anytime.

About Roberson
Roberson recently joined TI to head its Wireless Networking Business Unit as part of the company's Broadband Communications Group. Prior to his position at TI, he has held several senior executive positions at Motorola Digital Communications Division, General Instruments, IBM, AT&T/Paradyne Personal Communications Products and most recently Tantivy Communications. As the WLAN general manager, Roberson is responsible for the overall business including strategy, R&D, silicon, systems and software product development, marketing and customer support.

TI at Computex
TI will exhibit at booth T203AB in hall 4 (TICC) during Computex Taipei, held June 1-5. Key TI executives will be available to provide information on the company and the WLAN, broadband, wireless, PCI and power management programs. In addition to Roberson's keynote, Terry Cheng, Asia President of TI, highlighted TI's commitment to Asian manufacturers of wireless devices in a June 2 keynote address delivered at Computex IAFA 2004 Forum. During Cheng's remarks, he reinforced that together with its local customers, TI is driving wireless platform innovation in Asia, from voice-centric to the more complex multimedia demands of 3G. For more on Cheng's keynote, please see: focus.ti.com/docs/pr/pressrelease.jhtml?prelId=sc04133

1 - Source: In-Stat/MDR - 4Q 2003
2 - Source: Broadband subscribers based on averaging 2008 totals from reports of In-Stat/MDR - April 2004 and Pyramid Research - March 2004

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