6/3/2004 - Phoenix Technologies Ltd (Nasdaq: PTEC) launched its Phoenix cME TrustedCore product suite, next-generation software that improves security and manageability for network-connected server, desktop, notebook and embedded systems. Phoenix is demonstrating the new products at the Phoenix Technologies booths in the main hall and Linux Pavilion at the Computex 2004 trade event in Taipei, Taiwan, this week.
PCs began as stand-alone machines that performed basic functions. Today nearly all digital devices are sophisticated network endpoints that are increasingly exposed to malicious attacks, viruses and other security threats. Phoenix cME TrustedCore products provide built-in device security and a secure console-managed environment supporting system recovery applications from Phoenix and certified third-party providers. The modular design and leading- edge visual development tools provide Phoenix ODM and OEM partners with improved time to market and better return on investments in firmware development.
"Security is becoming much more important to our customers because it protects their intellectual property and ensures that business operations can continue," said Houn Soo Kim, Executive Vice President and General Manager for Samsung. "Phoenix helps our company deliver products with increased value and trust. It's an exciting move that illustrates the industry-leading vision from Phoenix."
Phoenix cME TrustedCore products enable built-in device authentication that creates a "chain of trust" architecture that integrates with popular enterprise standards for network system management and security. OEMs and systems integrators have additional value-add potential with Phoenix cME TrustConnector, a Crypto Service Provider (CSP) application that provides additional secure links into Microsoft Windows operating systems and application environments.
Yoshio Itoh, Director of IT Products Division, Matsushita Electric Industrial Co., Ltd., said, "Our customers demanded a technology move that would ensure security at the core of their systems. Phoenix has provided a foundation that can allow us to build a new level of security into our system designs while enabling trusted connectivity to networks."
Other industry-leading partners supporting Phoenix cME TrustedCore products include notebook OEM Compal and integrated services provider Arima.
"Until now firmware has been designed as if the system is standalone. Phoenix cME TrustedCore delivers a solution that integrates devices into network computing environments," said Michael Goldgof, Senior Vice President of Marketing, Phoenix Technologies. "Phoenix partners throughout the value chain - systems integrators, OEMs and ODMs - can now deliver business solutions with built-in security and management capabilities that integrate with enterprise security policy and management systems."
The Phoenix cME TrustedCore suite delivers the following unique capabilities:
About The Phoenix cME TrustedCore Product Family
Every product within the Phoenix cME TrustedCore family enables built-in device trust capabilities and support for Phoenix Core Managed Environment (cME) applications and certified partner products.
Phoenix Technologies develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to digital devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today we are extending our leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices.
Phoenix Core System Software has set the standard for the world's leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world's best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit www.phoenix.com/
Phoenix, Phoenix Technologies, cME, TrustedCore and TrustConnector are registered trademarks of Phoenix Technologies.
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