6/1/2004 - CSR PLC (LSE: CSR.L), has appointed Richard Ord as Vice President of the company's Bluetooth Business Unit. As a former VP at VLSI Technology and Philips Semiconductor, Richard brings to CSR his extensive international experience in business unit management with strategy development and implementation in the wireless arena.
His first challenge at CSR is to build a team of experts able to adopt the company's leading Bluetooth systems solutions into ever more innovative products as the standard becomes the technology of choice for short-range wireless applications.
Richard established his credentials in the semiconductor industry at Texas Instruments where he managed their Memory and ASIC business in Northern Europe, and later worked in sales supporting their UK network channels. He then moved to VLSI Technology, where he earned a reputation for a dynamic, innovative approach to business leadership. As a founder of the Wireless Products division in Munich, and then Sophia Antipolis, he grew revenues from zero to over $300m, establishing the market leadership that attracted Philips Semiconductor to acquire VLSI in 1999. During his tenure as CEO of Vulcan Machines, Richard was also responsible for introducing a clear business strategy and structuring the company's approach to next stage investment.
Richard Ord commented, "CSR has already achieved a great deal, culminating in its recent record IPO and strong share performance. My role at CSR will be to ensure that the company continues to grow as a world leader in wireless devices, delivering innovative solutions for Bluetooth and other wireless standards, and adapting its approach to accommodate future growth and success."
CSR PLC (LSE: CSR.L) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all Bluetooth qualified end products and modules with international names such as Microsoft Corp, Nokia, Dell, Panasonic, Audi, NEC, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products.
In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification. In February 2004, CSR floated on the London Stock Exchange in the largest UK technology floatation in three years.
CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark.
More information can be found at www.csr.com and the partner web site www.btdesigner.com
More information about Bluetooth can be found on the SIG web site at www.bluetooth.com
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