Royal Philips Electronics Showcases Latest Display Technology at SID

6/1/2004 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) will showcase its latest advancements in display technology at this year's Society for Information Display (SID) International Symposium, Seminar and Exhibition, May 23-28 in Seattle. One of the most extensive display portfolios in the market, Philips' highly-integrated display technologies provide leading-edge solutions that truly enhance the end-user experience. Philips' in-depth knowledge and expertise continues to drive innovation in this growing industry and furthers the advancement of display technologies to new levels.

Delivering a primary keynote address, Johan van de Ven, chief technology officer, Philips Mobile Display Systems, Communications Businesses and senior vice president, Philips Semiconductors, will illustrate how different human environments can evolve and subsequently impact today's display technologies. On Tuesday, May 25 at 11:15 a.m. PDT, Dr. van de Ven's keynote address, "Picturing Tomorrow: New Perspectives Enabled by New Technologies," will focus on the ways emerging technologies can create new landscapes and fundamental changes in the way people work and spend their time. Additionally, Harold Hoskens, general manager, Philips Mobile Displays, and Peter Wierenga, senior vice president, Philips Research, will hold a press conference at SID to discuss Philips display news on Tuesday, May 25 at 12:00 p.m. PDT in pressroom #603.

Innovation on display at SID
Philips will be exhibiting the latest additions to its display technology portfolio, customized for OEMs in the telecommunications, smart handheld, avionics, automotive, and rear projection television markets.

LifePixTM: Algorithms for improved image quality on mobile displays
Philips will exhibit LifePix, a series of unique patented algorithms that significantly enhance the color performance of mobile liquid crystal displays (LCDs) and organic light-emitting diode (OLED) displays. The first in the LifePix algorithm series - the advanced color gamut mapping algorithm - identifies the optimal color ranges of the primary colors and reprocesses the color information in order to produce more realistic colors on mobile displays. As the most complete color enhancing solution in the mobile display market, the advanced color gamut mapping algorithm offers improved front-of-screen performance with low power consumption and minimal costs.

First-generation electronic paper displays
Philips, in conjunction with E Ink Corporation and Sony Electronics, recently announced the world's first consumer application of an electronic paper display module: Sony's new e-Book reader, LIBRIť. Integrated in the LIBRIť, Philips' Electronic Paper Display technology offers a truly paper-like reading experience similar to newsprint, and can be easily viewed in bright sunlight or in dimly lit environments at virtually any angle. Sony's LIBRIť, the first device to utilize Philips' display solution for enhanced reading, enables the viewing of up to 10,000 pages before battery replacement is necessary, and can store up to 500 downloaded books. The application of Philips' Electronic Paper Display technology in Sony's e-reader will be showcased at SID.

2-D/3-D conversion displays
Philips' extensive knowledge of 3-D technology allows consumers to enjoy highly-realistic and natural images in video entertainment, automotive display and mobile applications. At SID, Philips will be showcasing multi-view 3-D display technology featuring wide viewing angles. In addition, the systems employ autostereoscopic 3-D display technology, which allows multiple users to enjoy the display's natural 3-D effects without the need for glasses with special lenses. The 3-D display technology combines Philips' unique patented slanted lenticular lens technology with real time 2-D to 3-D conversion algorithms. The conversion algorithms are designed to locate and calculate depth from any standard 2-D video to provide a 3-D video image in real time. Philips will be demonstrating its 3-D display technology in video entertainment applications, on a simulated 8-inch display for automotive applications, and on a sample mobile display.

Liquid crystal on silicon
Featuring Philips' breakthrough single-panel liquid crystal on silicon (LCOS) technology, Philips' high-definition television (HDTV) rear projection display technologies help to deliver slim, large-screen televisions with superior picture performance. With proven functionality and outstanding image quality for both 720-lines and 1080-lines resolution, all LCOS-based products map HDTV material with perfect grayscale and color tracking to the screen to produce a crisp, photo-realistic display effects with no dithering artifacts. At SID, Philips will be introducing for the first time in the United States the 62-inch CineosTM widescreen HDTV monitor and a 55-inch True 2 Mega Pixel 1080p LCOS demonstrator. The Cineos features innovative technologies such as the state-of-the-art Pixel PlusTM, which creates high-definition-like picture characteristics from any input source, like satellite or cable, and Digital Natural Motion, a technology that enables smooth and judder-free movements from any source. The 1080p LCOS demonstrator showcases the DD1080 imager, a key device for attractive OEM applications.

PolyLED emissive displays
As a world leader in the development of polymer light-emitting display (PolyLED) technology, Philips' PolyLED emissive displays offer excellent full-image quality, high brightness and contrast, and wide viewing angles on thin panels. At SID, Philips will demonstrate its first 13-inch PolyLED TV prototype based on polymer OLED technology. The 13-inch widescreen PolyLED television features color processing techniques for superior full-color image quality and an ultra-thin form factor with low power consumption. The prototype illustrates the significant potential of OLED display technology for TV applications. Several mobile applications of PolyLED emissive displays will also be exhibited at SID, including those of mobile phones and portable consumer devices like MP3 players.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 29 billion in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patients monitoring, and one-chip TV products. Its 164,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), Amsterdam and other stock exchanges. News from Philips is located at

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: