CoWare Takes ESL Design Solutions to Design Automation Conference

5/27/2004 - CoWare, Inc., the leading supplier of system-level electronic design automation (EDA) software and services, will showcase its latest technologies and products for electronic system level (ESL) design -- including tools for hardware/software co-design, architecture of optimized SoC platforms, creation of embedded processors, and DSP algorithms -- during the Design Automation Conference (DAC), to be held in San Diego, Calif., June 7-11, 2004 ( The company will also offer ESL and SystemC-focused seminars, panels, paper presentations and events at the conference.

"Due to complexity and embedded software, design is fundamentally changing and moving to ESL," said Mark Milligan, vice president of marketing at CoWare. "To increase awareness of the benefits of ESL design and verification, CoWare will take part in the official DAC program, and we have also added significant programming of our own this year. Attendees should be on the lookout for buttons that read 'ESL NOW!' available from CoWare and other companies involved with ESL. By wearing the buttons, attendees can help spread the word about ESL, and also win cash."

Mini-Seminars and Tutorials in CoWare Suite Number 1844
Attendees can register to attend two one-hour mini-seminars, given in the CoWare suite at various times throughout the conference:

Product and Solution Flow Demonstrations
In the CoWare booth, number 1844, attendees can see demonstrations of CoWare's leading ESL design tools, including the latest releases of its ConvergenSCTM system-level design solution—featuring the industry's fastest SystemC simulator—and the LISATekTM suite of tools for embedded processor modeling, design, and software tool generation. There will also be a demonstration entitled "ConvergenSC ESL Design-for-Verification" featuring the latest integration between the ConvergenSC and Cadence Incisive products. Attendees can also talk to an expert about this integration in the Cadence booth, where CoWare will be participating in Cadence's "Tech Talk" sessions.

Attendees can stop by the CoWare booth theatre to learn about ESL solution flows and the ESL ecosystem, featuring presentations from CoWare and its CoTeam partners. Every theatre presentation attendee will receive a gift and have the opportunity to be entered into a daily drawing for an Apple iPod. Attendees can also register to see several additional demonstrations of CoWare's tools and integrated flows available in the CoWare suite.

Free ESL Breakfast Event
CoWare and Cadence are sponsoring an ESL Design & Verification Breakfast on Wednesday, June 9, from 7:30 am to 9:00 a.m. in the Convention Center room 24ABC. At the event, experts will discuss worldwide economic and technological pressures driving adoption of ESL methods for design and verification. Representatives of major companies that have already made the move to ESL will discuss their experiences.

"Competitive Strategies for the Electronics Industry" DAC Business Track Panel
Alan Naumann, CoWare president & CEO, will moderate a panel session on remaining competitive in today's economy. This session will examine globalization, patents, intellectual property management, and strategic marketing. Each talk will cover a broad spectrum of approaches applicable to design, EDA, and IP-based companies. For complete information and to register, visit the DAC website:

Other Events and Tutorials

SystemC Technology Symposium: CoWare is a co-sponsor of this event, entitled "System-level Design 2004: Here and Now." For more information and to register, visit:

North America SystemC Users Group (NASCUG): CoWare is a sponsor of this first annual meeting. For more information and to register, visit:

"System-level Power Management" Tutorial: Co-sponsored by CoWare, ChipVision and PowerEscape, this tutorial is part of the DAC hands-on-tutorial track. To learn more, visit: E2B.

In addition to these panel presentations and events, CoWare will present two technical papers during the conference, entitled "A Novel Approach for Flexible and Consistent ADL-driven ASIP Design" and "Heterogeneous MP SoC­the Solution to Energy Efficient Signal Processing."

Registering for CoWare Events at DAC
For more information, including dates and times of CoWare's activities at DAC, and to register for the events listed in this announcement, visit and click on the DAC logo.

About CoWare
CoWare is the leading supplier of system-level electronic design automation (EDA) software tools and services. CoWare offers a comprehensive set of electronic system-level (ESL) tools that enable SoC developers to "differentiate by design" through the creation of system-IP including embedded processors, on-chip buses, and DSP algorithms; the architecture of optimized SoC platforms; and hardware/software co-design. The company's solutions are based on open industry standards including SystemC. CoWare's customers are major systems, semiconductor, and IP companies in the market where consumer electronics, computing, and communications converge. CoWare's corporate investors include ARM Ltd. [(LSE:ARM);(Nasdaq: ARMHY)], Cadence Design Systems (NYSE:CDN), STMicroelectronics (NYSE:STM), and Sony Corporation (NYSE:SNE). CoWare is headquartered in San Jose, Calif., and has offices around the world. For more information about CoWare and its products and services, visit

CoWare is a registered trademark of CoWare, Inc. in the United States.

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