5/12/2004 - Phoenix Technologies Ltd. (Nasdaq: PTEC), the company driving the global core system software standard in PC systems and connected digital devices for 25 years, has signed distribution agreements with leading Japan-based electronics trading companies Tokyo Electron Device Limited and Okaya Electronics Corp. to offer Phoenix FirstWare® applications to their customers for embedded systems. The two companies already market Phoenix Core System Software, including Phoenix cMETM FirstBIOSTM, and now they are adding Phoenix FirstWare applications to their offerings.
The addition of Phoenix FirstWare applications allows channel partners to expand and differentiate their products and services, and to increase customer loyalty. Phoenix FirstWare applications provide an innovative way to add quality and reliability while reducing manufacturing and support costs for OEMs, "white box" manufacturers, system builders, resellers, and distributors. They also increase value for users by helping them diagnose and recover systems - with little or no technical assistance and without recover CDs - if the OS crashes or will not boot.
Phoenix FirstWare "instant-on" applications cover all aspects of starting, managing, securing, maintaining, and shutting down PCs and other intelligent digital devices. The fully integrated applications can be added for system diagnosis and recovery, including access to Web-based support from the pre-OS environment.
"Users expect their PCs and digital devices to be secure, easy to use and simple to maintain," said Hiroshi Odani, Vice President and Corporate Director of Tokyo Electron Device. "Phoenix helps us enable our customers to deliver more secure computing, which is essential in a time when users rely heavily on digital information. They want to recover their PCs quickly with minimum effort, and they want a process that is easy to understand even if they have little technical knowledge. Now we can deliver that ability."
Osamu Mizuno, Director and General Manager, 1st Sales Region of Okaya Electronics, said, "Our partnership with Phoenix helps us add a great deal of value to our offerings. Now we can deliver application products that allow users a simple way to diagnose, restore and connect their systems in a few minutes. This means they can continue their tasks almost anywhere, even when they are offline or away from the office. It also helps to reduce IT and technical support costs because the users can take care of many problems without help."
Tokyo Electron Device (TED) is a leading trading company in the electronic device market with long experience in marketing and sales as well as advanced technology. It distributes a wide range of products in large quantity, including the world's leading semiconductor products, board computer products, general electronic components, and software to Japanese electronics manufacturers.
Okaya Electronics Corp. (OEC) was established in 1984 by its parent company, Okaya & Co., Ltd., a leading trading company with focus on iron and steel products that was founded more than 330 years ago. Dealing with global technology suppliers, they provide semiconductors and other electronic devices, IP-based network systems, and technical support for these products.
"Because they add real value, Phoenix FirstWare applications have been adopted rapidly by top electronics manufacturers and OEMs," said Michael Goldgof, Senior Vice President of Corporate Marketing and Products Division for Phoenix. "We will continue to develop and deliver a steady stream of software innovations at the core of digital devices, enabling our partners to extend business continuity and trust benefits into many new markets."
Founded in 1979, Phoenix Technologies (NASDAQ: PTEC) helped launch the digital revolution when it created the industry's leading machine-independent BIOS software, which ships in more than 100 million new systems each year. Phoenix leveraged that core-level experience to develop Core System Software, which moves beyond BIOS for the age of networked devices. Phoenix solutions activate, secure, connect, and recover the world's best-known systems. They are built into a special area in the hard drive, where they are protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. USA (Silicon Valley), with offices in global business and technology centers. Visit www.phoenix.com
Phoenix, Phoenix Technologies, FirstWare, FirstBIOS, cME are registered trademarks of Phoenix Technologies.
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