Nazomi's JA108 Multimedia Processor Powers Samsung's Mobile Phones

4/27/2004 - Nazomi Communications, Inc., the inventor of universal and scalable solutions for boosting the performance of multimedia and Java applications, announced that Samsung Electronics, the world's leading mobile phone maker, has chosen the JA108 Java/Multimedia Application Processor for its new line up of multimedia phones. Samsung's SCH-X850 and SCH-E350 handsets, which support the GIGA Platform Specification of SK Telecom, the largest cellular provider in Korea, are specifically designed to provide an increased multimedia performance and gratifying user experience.

Nazomi's JA108 Java/Multimedia Application Processor has been determined to be the best solution to accelerate the media-rich applications offered by SKT's GIGA Platform, and proves to be the most affordable and energy-efficient solution on the market. Combined with XCE's SKVM, Digital Aria's flash animation technology, Thin Multimedia's video and Sinjisoft's gaming platforms, Nazomi's JA108 contributes significantly to making the multimedia experience richer, faster and more energy efficient for SKT's customers.

MS Cha, manager of the Samsung CDMA development team commented, "The release of the SCH-X850 and SCH-E350 handsets, underscores Samsung's leadership in the market. As Nazomi was chosen by SK Telecom as the preferred multimedia application processor vendor for the GIGA Platform, we believe that partnering with Nazomi facilitates Samsung's cutting-edge technology to provide consumers with an exciting multimedia experience on SKT's GIGA Platform phones."

"We are very pleased to see our products inside new and innovative phone models produced by a world leader like Samsung. Nazomi has established a leading market position with its Java/Multimedia Application Processor that can already be found in multimedia-rich phones made by Sharp, Sony Ericsson and SK Teletech. We look forward to working with Samsung to continue to bring pioneering Java and multimedia processor solutions to market," said Jay Kamdar, president and CEO of Nazomi.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunications, flat panel display and digital convergence technology. Samsung Electronics employs approximately 75,000 people in 89 offices across 47 countries. The company is the world's largest producer of CDMA mobile phones, memory chips, TFT-LCDs, monitors and VCRs. Samsung Electronics consists of six main business units: Corporate Technology Operations, Digital Media Business, Telecommunication Network Business, Digital Appliance Business, Semiconductor Business, and LCD Business. For more information, please visit

About the GIGA Platform
The GIGA Project is a next-generation mobile phone project promoted by SK Telecom. Multimedia is a buzzword in the mobile Internet market. Reflecting this trend, carriers and device manufacturers are devising releases of multi-functional high-end phones with features such as a camera, color screen and multi-poly sound. The GIGA Project is aimed to build an environment from which users can download and play mobile-rich media such as mobile 3D or mobile flash in high-end devices with an acceleration chip (ex. Nazomi JA108 etc). SK Telecom, handset manufacturers, chip manufacturers, solution providers and content providers participate in the GIGA Project for promoting a mobile Internet market. GIGA phones enhance the performance of applications and dramatically increase the performance (5-6 times the graphic processing performance of general phones) of multimedia (2D/3D graphics, video, audio, animation and JPEG images) while reducing power consumption.

About Nazomi Communications
Nazomi Communications, Inc. is a Silicon Valley based fabless semiconductor company focused on providing multimedia application processor solutions to mobile phone makers. Its solutions support processing and performance boosting of Java, video and imaging, 2D/3D graphics, animation, gaming, and other multimedia platforms. In June, the company announced a significant technology integration agreement with Sharp. Since that time, the company's coprocessor technology has already been included in over 1 million cell phones in Japan. Nazomi's technology is supplied in the form of standalone application processors, combination memory devices and IP cores to well-known mobile phone makers and semiconductor companies. The company is an innovator as it holds fundamental patents on Java hardware acceleration technology. Nazomi, a privately-held company, was founded in September 1998 and is located at 2200 Laurelwood Road, Santa Clara, California, 95054, phone: (408) 654-8988, fax: (408) 654-2938, web:, email:

Nazomi is a trademark of Nazomi Communications.

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