Atmel Focuses on UHF RFID Standards by Joining EPCglobal Hardware Group

4/15/2004 - Atmel® Corporation (Nasdaq: ATML) announced that its German subsidiary Atmel Germany GmbH has joined the EPCglobalTM Hardware Action Group (HAG), which is developing the standard for the next-generation UHF RFID specification. Especially the supply chain management market will benefit from this standard, as it will drastically improve the tracking visibility of goods.

Founded in October 2003, EPCglobal is a non-profit joint venture of the standard organizations EAN InternationalTM and the Uniform Code Council (UCCTM). The worldwide acting group, successor of AutoID/MIT, has more than 180 members, including among others such as Wal-Mart®, Unilever®, Coca-Cola®, the US Department of Defense (DOD), Benetton® and many major RFID solution providers.

The UHF RFID standard to be developed will include EPC code numbers stored in a tag. The standard specifies that code numbers will be sent via Internet to an ONS (Object Name Service) database that produces an address. The ONS then can match the EPC to a server providing comprehensive information about the object. This means for supply chain management systems that users will have permanently available, up-to-date tracking information of their goods moving through the retail supply chain.

Atmel, a pioneer in the RFID area, provided the industry's first read-only RFID ICs in the late 1980's. Since 1995, Atmel has also been offering the world's most flexible read/write RFID ICs. Today, Atmel is a key player for low-frequency-based 125 kHz RFID ICs for access control systems. The portfolio also includes ICs addressing the 13.56 MHz, UHF and Microwave frequency range. Atmel has outstanding expertise in UHF RFID link concepts, design knowledge and ultra low power technology, and will bring this expertise to the EPCglobal group to achieve a worldwide accepted, interoperable EPC standard for ultra-high frequency RFID technology.

"We are excited to announce that Atmel will shortly submit a proposal for the standard," said Michael Fislage, Atmel's RFID Marketing Manager. "This proposal will address the requirements and performance needs of the retailers and manufacturers implementing EPC in the supply chain, and will provide EPCglobal users interoperability, read/write field programmability, unique performance and global use."

AutoID/MIT = The Auto-ID Center is an academic research project headquartered at the Massachusetts Institute of Technology (MIT) with labs at five leading research universities around the globe.
DOD = US Department of Defense
EPC = Electronic Product Code
ONS = Object Name Service
HAG = EPC's Hardware Action Group
RFID = Radio Frequency IDentification
UCC = Uniform Code Council
UHF = Ultra High Frequency (860 - 960 MHz)

About Atmel
Founded in 1984, Atmel Corporation is headquartered in San Jose, California with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and high-voltage BCDMOS process technologies.

About EPC
EPCglobal is industry's trusted partner for driving the global adoption and implementation of the EPCglobal Network across industry sectors. Its mission is to make organizations more effective by enabling true visibility of information about items in the supply chain. To that end, EPCglobal develops and oversees standards for the Electronic Product Code (EPC) Network. Additionally, EPCglobal provides a global EPCTM number registry service for electronic product codes in the supply chain. As a joint venture between EAN International and the Uniform Code Council (UCC), EPCglobal leverages a nearly thirty-year heritage of successfully partnering with industry. EPCglobal is a neutral, consensus-based, not-for-profit standards organization.

Atmel® and combinations thereof are the registered trademarks of Atmel Corporation or its subsidiaries. EPCglobal is a registered service mark of EPCglobal, Corporation USA. EAN International is a registered service mark of Uniform Code Council, Inc. Corporation USA. UCC is a registered service mark of Uniform Code Council, Inc. Corporation USA. Wal-Mart is a registered service mark of Wal-Mart Stores, Inc. Corporation USA. Unilever is a registered service mark of Unilever N.V. Corporation Netherlands. Coca-Cola is a registered trademark of The Coca-Cola Company Corporation USA. Benetton is a registered trademark of Benetton Group S.P.A. Corporation Italy.

Atmel's RFID product information may be retrieved at:
Atmel's UHF Palomar Project information may be retrieved at:

For more information on EPCglobal, please visit

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