Sun Continues to Power MLB's Interactive Baseball Website

4/1/2004 - MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and Sun Microsystems, Inc. (Nasdaq: SUNW), announced they have extended their technology alliance for an additional two years, maintaining Sun as their official technology provider. Located in the New York metropolitan area, MLBAM's new state-of-the-art data center will be ready in the 2004 season. To help ensure superior quality, Sun Services will architect and build a rock-solid data center infrastructure based on Sun's servers, storage systems, Digital Asset Management Reference Architecture and the Java Enterprise System. Additionally, MLBAM is planning for a third data center, slated for operation in 2005.

The collaboration between Sun and MLBAM to date has resulted in a truly powerful, interactive Website ( that supports data- and bandwidth-intensive features, delivering as many as 15 live games daily in-season through MLBTV and more than 6,000 audio streamed games each year, making MLBAM the largest live event producer in the world.

"We were looking for a strategic technology partner to help us deliver the highest level of performance, scalability and reliability to handle the real-time demands of our more than 650 million visitors worldwide," said Bob Bowman, CEO of MLB Advanced Media. "After evaluating the other logical choices, we felt Sun was the only company that could handle the magnitude and scope of MLBAM's business to support baseball's extensive 2,430 games per year, compared to the NFL with only 250 games." 2003 Stats:

"MLBAM continues to draw fans further into the sport by looking at new and innovative ways to deliver interactive services that fuel its fans' baseball fever," said Mark Tolliver, chief strategy officer and executive vice president for marketing and strategy, Sun Microsystems, Inc. "We're proud to have been the infrastructure platform for MLBAM since day one, helping to launch its world class interactive web property and providing the capability for massive growth and success through the years. It's another great example of how designing for growth and innovation can pay off big for our customers."

MLBAM has purchased 250 licenses of the Java Enterprise System, an integrated, open source-based software system that delivers a core set of industry-leading shared enterprise network services, and the Solaris Operating System. Already, MLBAM is the largest dynamic Java Server Pages (JSP(TM)) content provider with approximately 30,000 JSP files active on any given day. The solution will help enable MLBAM to deliver real-time interactive services such as live Internet broadcasts of full games, digital downloads of all playoff games, hour-long live pre-game shows, and expanded broadband capabilities.

The new platform infrastructure will also include Sun Fire V210, V240, 4800 and 15K servers to support enhanced video content such as pitch-by-pitch view of games, pre- and post-game shows, analysis, and enhanced search and on-demand capabilities for fans, as well as archives of every "at bat" to aid in player development.

In addition, MLBAM will leverage Sun's Digital Asset Management Reference Architecture, developed with WGBH in Boston - a comprehensive specification to quickly build and deploy a complete content management infrastructure using best-in-class components, proven architectural building blocks and open system computing platforms for easy integration with existing IT and broadcast infrastructures -- to deliver real-time location and distribution of highlights that can easily be indexed by players and events. The Digital Asset Management Reference Architecture, built on Sun Fire V480 servers and Sun StorEdge(TM) L700 Tape Library, speeds time-to-deployment with a tested and proven architecture to solve MLBAM's need for high availability and scalability.

Sun will provide a comprehensive portfolio of advanced services to help design, build and manage an integrated solution for a highly reliable, scalable and efficient platform. Initially, Sun's services will include technical design and platform integration of the Digital Asset Management Reference Architecture solution, preventive services that include ongoing monitoring and a management solution.

In celebration of the 2004 season, Sun is offering free "Take Me Out to the Ballgame" ring tones for mobile phones beginning April 5. For more information on the limited offer, visit

About MLB Advanced Media, LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site,, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. offered more live events on the Internet than any other website in the world, with over 40,000 hours of live programming in 2003. Fans listened or watched nearly 600 million minutes of streaming audio and video during the year.

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo, Java, JSP, Solaris, Sun Fire, Sun StorEdge and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc., in the US and other countries.

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