Opera Records TV from Mobile Phone with mobileIPG, Open Standards

3/31/2004 - Opera Software unveiled the 'mobileIPG' (mobile Interactive Programming Guide). mobileIPG converges Opera's capabilities in the iTV and telecom markets by using Opera's support for open Web standards. A mobile phone can now trigger the recording of a TV program on a satellite or Internet-enabled Personal Video Recorder (PVR). Using the mobileIPG, both mobile phone operators and Pay TV operators can empower users to carry the entire IPG in their pocket, scheduling their TV recording while on the move via a simple one-touch interface. The application is cross-platform, with Opera running on Linux-powered set-top boxes and Symbian OS-powered mobile phones.

Just like the browser for Internet content, Program Guides are becoming a necessary user interface in people's homes. With the advent of digital TV and home networking, consumers' homes are turning into digital hubs with tremendous choice of services. IPGs will empower users to utilize these services from an attractive, dynamic, and intuitive user interface, scheduling viewing on Internet connected devices. The PVR devices, which use a hard-disk drive instead of optical discs or magnetic tapes, are replacing VHS and DVD technology in the home. According to In-Stat/MDR, a market-research consultancy, over 11 million homes are predicted to have PVRs in 2005.*

"The mobileIPG means full freedom to see what you want when you want it. It takes just a few seconds to look up the program on the mobileIPG on your handset, and then activate your recorder at home with just a click," says Christen Krogh, VP Engineering, Opera Software ASA. "The mobileIPG confirms that the future should belong to open, standards-based technologies that can interoperate with other technology that are available today, and future-ready for tomorrow."

The mobileIPG is a joint research effort that builds on Opera's success in the mobile phone market and its iTV product offering that can deliver enhanced iTV applications on resource-limited hardware that executes HTML and JavaScript. Two German companies cooperated with Opera in the joint research effort: DiscVision GmbH and TVinfo Internet GmbH.

DiscVision have been the set-top box reference design and system integrator for the project
"By using open Web standards like HTML, CSS2, DOM, and JavaScript you achieve simple and cost-effective interoperability," says Dr. Reinhard Lüling, CTO, DiscVision. "It took only 3 days to integrate a full IPG, this normally takes many man years."

Today's announcement also opens up new business models. With consumers getting 200+ channels into their homes, TV networks are experiencing a rapid erosion of market share. The need to get content noticed is a consequence of digitization and increased channel choice for television viewers. With the mobileIPG in place, networks can promote shows by sending targeted MMSes to viewer's handsets. Opera's other partner in the project, TVinfo Internet, is an IPG data provider.

"Today's announcement opens up new markets for IPG data," says Michael Schanz, CEO, TVinfo Internet. "We look forward to a bright future where devices can talk to each other using open Web standards."

The mobileIPG will be demonstrated at the Mediacast 2004 fair in London on May 25-27. Interested parties wanting a demonstration at the show may set up an appointment with Opera's iTV product line via email: itv@opera.com

* "Personal Video Recorders: Taking the Slow Road to a Bright Future" In-Stat/MDR. Publication date: March 2003

About Opera Software ASA
Opera Software ASA is an industry leader in the development of Web browser technology, targeting the desktop, smartphone, PDA, iTV and vertical markets. Partners include companies such as IBM, Nokia, Sony, Motorola, Adobe, Macromedia, Symbian, Canal+ Technologies, Sony Ericsson, Kyocera, Sharp, Motorola Metroworks, MontaVista Software, BenQ, Sendo and AMD. The Opera browser has received international recognition from users, industry experts and media for being faster, smaller and more standards-compliant than other browsers.

Opera's browser technology is cross-platform and modular, and currently available on the following operating systems: Windows, Linux, Mac OS, Symbian OS, QNX, TRON, FreeBSD, Solaris and Mediahighway.

Opera Software ASA is headquartered in Oslo, Norway, with development centers in Linkoping and Gothenburg, Sweden, and a sales representative in Austin, TX. The company is listed on the Oslo Břrs under the ticker symbol OPERA. Learn more about Opera at www.opera.com.

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