CEOs Present Tectonic Shifts in Electronics Industry at Electronica USA

3/31/2004 - Three of the chip industry’s most dynamic CEOs --- John Daane of Altera, Brian L. Halla of National and T.J. Rodgers of Cypress --- will forecast tech trends, emerging markets and "tectonic changes" in the post-downturn electronics industry this week at Electronica USA.

Equally passionate about their companies and the semiconductor industry, the three Silicon Valley chief executives are headlining a CEO Forum at eUSA from 8:30-10 a.m. Wednesday, March 31 at Moscone Center, Room 131. Moderated by Brian Fuller, editor of Electronic Engineering Times, the wide-ranging session is entitled, "Electronics’ Tectonic Shift: What has the downturn wrought?" After the open session, the executives will host a media/analyst availability.

The "state of the recovery" will be the lead subject for all three CEOs. Fuller will also ask the executives to address global issues --- such as the emergence of China and Asia Pacific --- and tech challenges, including the increasingly expensive strain of keeping up with Moore’s law.

Halla joined National Semiconductor (NYSE: NSM) as CEO, president and chairman in 1996. He previously served in executive positions at LSI Logic, Intel and Control Data Corporation. In early 2003, National increased its focus on analog technologies and products that provide the "sight and sound of information" for many consumer products, including cell phones, displays, notebook PCs and other portable communications devices. The company’s flagship products include power management systems, amplifiers and audio circuits. With 2003 FY revenues of $1.7 billion, National employs approximately 9,200 employees worldwide.

Rodgers is founder, president and CEO of Cypress Semiconductor (NYSE:CY). He is a former chairman of the Semiconductor Industry Association and sits on the boards of several high-tech companies. With 4,100 employees and more than $1 billion in sales, Cypress designs and manufactures high-performance digital and mixed-signal solutions for the networking, wireless infrastructure and handset, computation, consumer and automotive markets. Cypress has been called a "quintessential entrepreneurial company" by The Wall Street Journal; Rodgers and its management team have received multiple awards for management excellence.

Daane, the newest CEO on the panel, took over the reins at Altera Corporation (Nasdaq: ALTR) in 2000 after spending 15 years at LSI Logic. At Altera, Daane has become the industry's primary evangelist for programmable logic products. Because of the high cost and risk of ASIC and ASSP development, programmable logic is emerging as the de-facto platform for digital system design. The company’s latest portfolio of FPGAs and CPLDs are the industry’s cost and performance leaders. Having outgrown the competition last year, the company continues to expand its share in the communications, consumer, industrial and computer markets. Altera, the first fabless company, celebrated its 20th anniversary last year as the inventor of reprogrammable semiconductors With revenues in 2003 of $827 million, the company employs 2000 people around the world.

National Semiconductor is a registered trademark of National Semiconductor Corporation. Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations, and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries.

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