Ericsson Focuses on Mobile Media Services with Demonstrations at MILIA

3/25/2004 - Ericsson, the leading telecom supplier, will be present for the first time at MILIA 2004. MILIA is the leading global forum for the interactive industries including digital entertainment and interactive TV. Ericsson will show how it works as a business partner for the media industry in helping it develop attractive mobile media services for consumers.

Supporting demonstrations will take place at Ericsson's booth, MH1.01, in the Milia Hall at the Palais des Festivals in Cannes. They will include, the M-USE mobile music platform; Mobile Movie Concept; Video-C; MMS TV by AFP; N24 Live Video Streaming; TV broadcasting and the payment service IPX.

"Ericsson is already working with the mobile operators to identify the services consumers want. We will demonstrate at MILIA that the mobile channel is a viable choice for the media industry in creating new revenues," says Kurt SillÚn, Vice President, Ericsson Mobility World.

On April 1 between 15:00 and 15:45 Kurt SillÚn will discuss how to make content mobile and what is needed to make it a business success. This will take place in the session "Get your brand moving" during the MILIA conference at the Palais des Festivals, level 1, in the Auditorium Esterel.

MILIA takes place between March 29 and April 2, 2004. An overview of the MILIA program of activities can be found at:

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

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