PacketVideo, TI Target High-Performance Multimedia on Mobile Devices

3/25/2004 - PacketVideo Corporation and Texas Instruments Incorporated (TI) (NYSE: TXN) have extended their collaboration to provide handset OEMs with high-performance multimedia solutions for mobile phones to include TIs newly announced OMAPTM 2 architecture. This collaboration intends to deliver the high-end performance consumers have come to expect from digital consumer electronics, and will enable wireless equipment manufacturers to merge todays most compelling consumer electronics into smart phones and converged portable multimedia devices.

Building on the success of the widely-adopted OMAP platform, TI's new OMAP 2 architecture will help re-define mobile entertainment by delivering a state-of-the-art multimedia and gaming experience to the wireless industry. New OMAP 2 chips will support features such as interactive gaming console functionality, up to 6 megapixel cameras, up to DVD-quality video, Hi-Fi music with 3D sound effects, analog and digital TV broadcast reception, high-speed wireless connectivity, greater than VGA resolution-color LCD displays and more.

PacketVideo works closely with leading global carriers to define requirements for multimedia, and works with OEMs to meet those requirements using PacketVideo's high-performance middleware suite. Embedded multimedia solutions from PacketVideo optimized for TI's OMAP 2 architecture will enable device OEMs to provide mobile phones that meet the demands of 3G networks for the highest quality multimedia experience.

The new TI OMAP 2 architecture is an influential driver for mobile multimedia, that re-defines mobile entertainment by boosting video performance by 4X and 3D graphics by 40X. PacketVideo will utilize TIs imaging and video accelerators in optimizing its solutions for OMAP 2 processors. PacketVideo multimedia products include: pvPlayer, pvCamcorder, pvAuthor, MMS client and pv2way videophone (3g-324M). PacketVideo is an early member of TIs OMAP Developer Network, and Texas Instruments is an investor in PacketVideo.

"We have been working closely with PacketVideo on multimedia solutions for the OMAP platform for well over four years," said Paul Werp, director of marketing for TI's OMAP platform. "Their intense focus on multimedia development for the new OMAP 2 platform adds tremendous value for OEMs and represents the next phase in our long and fruitful relationship."

"This is a long-term collaboration with immediate benefits to OEMs, operators and users," said James Brailean, Ph.D., PacketVideo CEO. "We are delighted to continue our collaboration with TI for high performance multimedia phones. The TI OMAP platform is flat-out powerful, with the ability to handle the most sophisticated and demanding multimedia. PacketVideo software turns that raw power into real world applications for our OEMs and their customers."

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