Companies Target Windows Mobile-Based Devices by Licensing SDIO Now!

3/24/2004 - BSQUARE (Nasdaq: BSQR) announced market leading smart device makers including Asustek, Eten, Hitachi, Lite-On, Quanta, Welch-Allyn, and a leading global positioning device OEM recently joined the company’s SDIO Now! program. Original Equipment Manufacturers (OEMs) and Original Device Manufacturers (ODMs) view SDIO Now! as a means of rapidly expanding the wireless communications flexibility of their Windows Mobile-based Smartphone and Pocket PC devices.

"Using SDIO technology from BSQUARE, our enterprise customers can now extend connectivity to mobile workers with the Hitachi SH-G1000," said Yasuo Sakai, director, business strategies, Mobile Information & Communication Appliance Division, Ubiquitous Platform Systems Group of Hitachi, Ltd. "By leveraging existing wireless communications infrastructure, we are meeting the needs of business professionals, and maximizing the investment our customers have made in Hitachi mobile technology."

The SDIO Now! program, now featuring over 60 members, is also experiencing rapid adoption by peripheral device manufacturers seeking to deliver wireless and multimedia solutions. Recent peripheral vendors aligning themselves with BSQUARE’s technology include Atmel, GlobalSat Technology, ODI, Tactel AB, and Z-Com. Examples of new Input Output (IO) devices utilizing the small SD form factor include combination wireless and memory, GPS, and 802.11g card solutions.

"The advent of Windows Mobile 2003 Second Edition for Pocket PC and Smartphone when coupled with SDIO Now! technology brings innovative peripheral solutions to users of smart devices," said Mark Sage, senior product manager at BSQUARE. "In further support of the growing SDIO peripheral market, BSQUARE recently released version 1.2 of its SDIO Now! Driver Development Kits including initial support for forthcoming combo cards from leading peripheral manufacturers."

"With BSQUARE’s latest SDIO Now! release, combo card functionality will soon be available on the newest versions of Pocket PC and Smartphone," said Navi Miglani, director of marketing at SyChip, Inc.. "Users of next generation devices will be able to add functions such as WLAN and memory with a single SDIO card. This will increase the number of applications and flexibility of the host device and reduce the cost of adding the feature set."

About SDIO Now!
BSQUARE designed the SDIO Now! program to help manufacturers of chipsets, portable devices, card host controllers, and peripherals support the popular Secure Digital (SD) and Secure Digital Input Output (SDIO) standards on Microsoft Windows Mobile and Windows Powered devices. The program provides companies with a common development platform, eliminating the need for vendors to write individual drivers for each device. With a standard driver architecture and APIs, vendors can feel confident that their products will be compatible with various devices regardless of the choice of SD host controller or platform architecture.

BSQUARE is a leading global provider of software, engineering services and consulting for the smart device market. Since 1994, BSQUARE has provided world-class device makers with the building blocks necessary to design, develop, and test innovative products quickly and cost effectively. A sample of BSQUARE customers includes Motorola, Hewlett-Packard, Texas Instruments, Vodafone U.K., HTC, Microsoft and others. BSQUARE is one of Microsoft’s largest value-added partners worldwide for Windows Embedded software, a Gold-level Systems Integrator of the year and a leading Windows Mobile solutions provider for Smartphone and Pocket PC. BSQUARE is a Texas Instruments-licensed Independent OMAPTM (Open Multimedia Application Platform) Technology Center. The company’s SDIO Now! technology has been adopted by over 60 top-tier smart device makers. For more information, visit BSQUARE at or call 888-820-4500.

BSQUARE is a registered trademark of BSQUARE Corporation.

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