3/23/2004 - NMS Communications (Nasdaq: NMSS) announced that its system integrator and operator partners in Asia have reached a milestone of 10 million ringback tone subscribers, with more coming on-board every day. Built and deployed using NMS technology, ringback tone service replaces the traditional ring sound a caller hears when placing a call with customized music, sound clips and other media. The success of the $1.5 billion downloadable ringtones market demonstrates that young adults want more entertainment and personalization services from their operators, according to IDC research, and the ringback service offers a novel yet proven approach to retaining subscribers and attracting new ones.
In November 2002, NMS announced the world's first ringback tone service, deployed by SK Telecom and built using NMS system building blocks. Other Asia Pacific operators like ChungHwa Telecom and HKCSL, have been quick to follow. Today, mobile phone subscribers in most countries in Asia have access to the service, driving upwards of $30 million in service revenues every month.
"NMS technology has been the foundation of many wireless communication advances over the years, including unified messaging, mobile video and location-based services," stated Brian Demers, VP Business Development and Product Marketing, Platform Solutions, NMS Communications. "Now, ringback tones have emerged as the newest trend in cell phone personalization, sweeping across Asia and poised for similar growth in Europe and the U.S. NMS remains committed to providing the technology for next-generation services that boost subscriber ARPU and loyalty and provide a compelling competitive differentiator."
Based on its success in the Asia Pacific region, NMS has launched MyCallerTM, a turnkey solution that allows operators to quickly and efficiently deploy the ringback service. Offered in partnership with content providers and system integration and deployment specialists such as LogicaCMG (LSE: LOG), MyCaller is currently in trials with several European and US-based operators.
MyCaller empowers subscribers to select world-class original recordings of music, sounds, and voices for callers to hear in place of the conventional ringback. The solution's market-proven capabilities enable speedy deployment time and a fast return on investment, while allowing operators to:
About NMS Communications
NMS Communications (Nasdaq:NMSS) is a leading provider of communications technologies and solutions, enabling new enhanced services and efficient networks that help our customers grow their revenues and profits. Visit www.nmscommunications.com for more information.
NMS Communications and MyCaller are trademarks of NMS Communications Corporation.
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