3/23/2004 - NMS Communications (Nasdaq: NMSS) and LogicaCMG announced the expansion of a partnership focused on providing ringback tone solutions to mobile operators worldwide. LogicaCMG, a provider of wireless solutions and systems integration services to telecoms operators worldwide, will drive the deployment of NMS' MyCallerTM ringback tone offering, currently in trials with several European operators. The two companies will now jointly market and sell the turnkey solution around the world.
"Ringback tones take the concept of personalization one step further by allowing another level of control over the mobile experience," said Mark Winther, IDC's Group Vice President, Worldwide Telecommunications. "The service's success in Asia will translate well to other markets as operators continue to offer new, revenue-generating services that improve the subscriber's experience and build loyalty. An in-network service, like MyCaller, which provides access to so much personalized content, is an attractive offering for global operators who want to continue to grow market share."
The success of the $1.5B downloadable ringtone market indicates market demand for personalized entertainment services. NMS, provider of communications technologies and solutions for next-generation enhanced communications services, has worked with operators in Asia to power ringback services for more than 10 million subscribers. The MyCaller offering, introduced in the second half of 2003, empowers subscribers to select world-class original recordings of music, sounds, and voices for callers to hear in place of the conventional ringback. The solution's market-proven capabilities enable speedy deployment time and a fast return on investment, while allowing operators to:
Working with LogicaCMG and NMS, operators can be confident that their carrier-grade ringback service will be based on superior technology and a scalable architecture that can be rapidly deployed and supported in any network, anywhere in the world. The end-to-end ringback solution from these two global partners also provides broad relationships with leading content providers as well as the option for regional and specialized content offerings and master content aggregation services.
"LogicaCMG is one of the leading systems integrators in the world, with experience supporting a host of global operators," said Brian Demers, Vice President, Product Strategy for Platforms Solutions, NMS Communications. "We've been working together for some time to bring ringback and other innovative communications services to the global market and are pleased to announce this partnership now. We believe that LogicaCMG's commitment to MyCaller is an affirmation of the market opportunity that ringback tones represent. We look forward to reporting significant customer successes through this joint partnership."
"NMS' MyCaller service offers operators a proven vehicle for increased services revenue," said Menno Breedveldt, director, Telecoms, LogicaCMG. "With over 10 million subscribers in Asia, and a strong network-based technical backbone, ringback service is delivering value to the mobile market today. As we continue to work with NMS on this and other services, it becomes clear that our roster of global mobile customers is looking for innovative, technically superior products that drive revenues. MyCaller fits in well with their plans."
LogicaCMG is a major international force in IT services and wireless telecoms. It provides management and IT consultancy, systems integration and outsourcing services to clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Formed in December 2002, through the merger of Logica and CMG, the company employs around 20,000 staff in offices across 34 countries and has nearly 40 years of experience in IT services. Headquartered in Europe, LogicaCMG is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext: LOG). More information is available from http://www.logicacmg.com.
About NMS Communications
NMS Communications (Nasdaq:NMSS) is a leading provider of communications technologies and solutions, enabling new enhanced services and efficient networks that help our customers grow their revenues and profits. Visit www.nmscommunications.com for more information.
NMS Communications and MyCaller are trademarks of NMS Communications Corporation.
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