M-Systems, Renesas Focus on Advanced Multimedia Mobile Phone Architecture

3/17/2004 - M-Systems (Nasdaq: FLSH) and Renesas Technology Corp., the joint-venture semiconductor company established by Hitachi, Ltd. (TSE: 6501, NYSE: HIT) and Mitsubishi Electric Corporation (TSE: 6503), announced that they have extended their partnership to increase the availability of advanced multimedia mobile phone architecture.

As part of this new level of partnership, the Companies are porting Mobile DiskOnChip onto the Solution Engine System Development Platform for the SH-Mobile Application Processor from Renesas Technology.

"SH-Mobile from Renesas Technology is one of the most popular processors for mobile applications," said David Tolub, vice president and co-manager of M-Systems' DiskOnChip business unit. "Being included within Solution Engine establishes Mobile DiskOnChip as an important mobile storage solution that is helping to bring about an evolution in mobile memory system architecture."

SH-Mobile processors deliver complete multimedia solutions to the world's major manufacturers of mobile phones and other wireless communication devices. With the complete Solution Engine platform system solution from Renesas Technology, manufacturers can focus their efforts on application development and product differentiation rather than on initial research & development, saving designers and manufacturers valuable time to market.

Additionally, at the invitation of Renesas Technology, M-Systems has joined the Renesas Technology-sponsored SH-Mobile Consortium, a development community established to help the proliferation and rapid deployment of SH-Mobile processors and related products like Mobile DiskOnChip.

This new level of partnership between the Companies will facilitate the availability of advanced multimedia mobile phone architecture, helping to offer a greater variety of solutions for SH-Mobile customers while widening the use of the highly acclaimed technology from M-Systems, in addition to Renesas Technology's superAND flash memory that is already supported by SH-Mobile.

Advanced multimedia phone architecture requires fast, low-power processors and reliable, high-performance storage media to operate the latest features, such as cameras, online gaming and video, and audio playback. The Solution Engine from Renesas Technology combines the fast, low-power SH-Mobile processor and the reliable, high-performance Mobile DiskOnChip flash disk from M Systems to make an advanced multimedia mobile phone architecture that offers a complete, ready-to-test design to product manufacturers.

"The combination of SH-Mobile and Mobile DiskOnChip offers a very cost-effective and high-performance solution for multimedia phones," said Ikuya Kawasaki, department manager of SOC Design Dept.6, SOC Div., MCU & SOC Business Unit, Renesas Technology. "Together, we are enabling the most advanced features and applications in devices by maximizing the benefits of multi-level cell data storage memory."

Mobile DiskOnChip, selected by EDN as one of the top 100 products of 2003, is a high-capacity NAND-based on-board multimedia memory solution. It is targeted specifically for multimedia mobile handsets and provides phone manufacturers with the latest in flash technology. Featuring unmatched reliability and an ultra thin controller, Mobile DiskOnChip, the on-board multi-level cell (MLC) NAND device, offers the high performance necessary for multimedia applications at a lower cost. Within feature rich handsets, Mobile DiskOnChip can be used to store both the operating system (OS) and application code, as well as user data such as still pictures, video content, personal information manager (PIM) content, games and music.

About Renesas Technology's SH-Mobile
Renesas Technology's SH-Mobile is a flexible application accelerator that provides multimedia support for next-generation cellular phone communications. Unlike a traditional baseband CPU method that uses a single CPU to manage both signal and application processing, the SH-Mobile design approach uses a dual CPU architecture that dedicates one CPU to application execution in order to maximize communication performance. Built on Renesas' popular SuperH 32-bit RISC superscalar architecture, SH-Mobile devices offers compelling functionality such as the JPEG, MP3, acoustic echo canceller, AMR codec, MPEG4 encode/decode and Java Virtual Machine capabilities that are essential for supporting the high-end multimedia applications of next generation mobile phones. For more information about SH-Mobile, please visit www.renesas.com/eng/products/mpumcu/shmobile/index.html.

About SH-Mobile Consortium
SH-Mobile Consortium membership is comprised of LSI, IP providers, system integrators, and software providers, all collaborating to create a unique mobile phone solution. The aim of consortium is to provide support for hardware, software, and mobile phone terminal developers, to support the growing SH-Mobile ecosystem. For more information, please visit www.renesas.com/eng/products/mpumcu/shmobile/consortium/index.html.

About Renesas Technology Corp.
Renesas Technology Corp. designs and manufactures highly integrated semiconductor system solutions for mobile, automotive and PC/AV markets. Established on April 1, 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE:6503) and headquartered in Tokyo, Japan, Renesas Technology is one of the largest semiconductor companies in the world and the number one microcontroller supplier globally. Besides microcontrollers, Renesas Technology offers system-on-chip devices, Smart Card ICs, mixed-signal products, flash memories, SRAMs and more. www.renesas.com

About M-Systems
M-Systems designs, develops and markets innovative flash data storage solutions for digital consumer electronics markets. M-Systems primarily targets two fast-growing digital consumer electronics markets: the USB (universal serial bus) flash drive market with its DiskOnKey product and the multimedia mobile handset market with its Mobile DiskOnChip products. For more information, please contact M-Systems at www.m-systems.com.

Solution Engine is the registered trademark of Hitachi ULSI Systems Co.,Ltd. SuperH is the trademark of Renesas Technology. TrueFFS, DiskOnChip, DiskOnKey and Fast Flash Disk are the registered trademarks of M-Systems.

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