MontaVista Expands in Asia and Europe with New Distributors

3/17/2004 - MontaVista Software Inc., the company powering the embedded revolution, announced two new distributors of the company's embedded Linux products: Madisent for Australia and New Zealand, and Nohau Elektronik AB for the Nordic countries of Sweden, Finland and Denmark.

“We are expanding our channel capacity to keep up with the growing market demand for our products around the globe,” said Trent Winegar, vice president, Worldwide Sales, MontaVista Software. “Both Madisent and Nohau have the required resources, industry experience, market presence and customer base to build and grow the local marketplace and provide regional support for MontaVista.”

Madisent and Nohau will each market and support the complete range of MontaVista products, including MontaVista® Linux® Professional Edition, MontaVista Linux Carrier Grade Edition, MontaVista Linux Consumer Electronics Edition, MontaVista DevRocketTM and MontaVista Graphics. The two distributors will also provide front-line technical support for software developers in their respective regions.

“The embedded market in Australia and New Zealand is seeking open standards solutions, and we see customers accelerating the migration of their software platforms from other commercial and proprietary in-house developed RTOSes to Linux,” said Gary Fink, director of Madisent. “We believe that the MontaVista Linux line of products, known for its robustness and scalability, will meet and exceed the needs of the embedded development community ‘down under.'”

“MontaVista Software has grown to become an influential and successful global supplier of embedded Linux products and development tools,” said Mikael Johnsson, managing director, Nohau Elektronik AB. “MontaVista quality combined with the technical resources of a local partner will provide embedded developers in the Nordic region with hands-on technical support as well.”

About Madisent
Madisent is a Melbourne-based company with the key objective of assisting customers to deliver on their embedded technology projects. Madisent tailors solutions to translate business objectives and processes into reality through adaptation of mature and cutting edge technologies in a wide range of industries including consumer electronics, automotive and defense. Madisent also enables organizations to simplify product development processes to lower costs, improve time-to-market, and increase returns. Our project managers have run teams of more 150 people, spread over three continents, on various embedded projects. For more information about Madisent, go to:

About Nohau
Nohau Elektronik AB was founded 1981 as a consulting company focused on embedded software and hardware. Today, over 20 years later, Nohau has become one of the world's leading suppliers of development systems for embedded systems. In the Nordic countries, Nohau represents some 15 leading vendors, and is the largest supplier of development tools. Nohau is represented in the United Kingdom, Denmark, and the USA. The Nohau group has 90 employees, and about 40 distributors on a global basis, serving more than 15,000 customers. For further information on Nohau, see:

About MontaVista
MontaVista Software is a leading global supplier of systems software and development tools for intelligent connected devices and associated infrastructure. MontaVista powers the embedded revolution by providing Open Source GNU/Linux-based software solutions. Founded in 1999 by real-time operating system pioneer James Ready, MontaVista offers a family of products that address software developer needs encompassing applications ranging from communications infrastructure to consumer electronics. MontaVista products include MontaVista Linux Professional, Consumer Electronics and Carrier Grade Editions. MontaVista DevRocket, a powerful integrated development environment, delivers state-of-the-art development tools across all the product editions. MontaVista Graphics offers a rich GUI development tools platform.

Headquartered in the heart of Silicon Valley, in Sunnyvale, Calif., MontaVista Software is a privately held company funded by leading investors such as Alloy Ventures, US Venture Partners, RRE Ventures, WR Hambrecht + Co., IBM, Intel Capital, Sony, Panasonic (Matsushita), Toshiba America and Yamaha Corporation. For more information about MontaVista Software, please visit

Linux is a registered trademark of Linus Torvalds. MontaVista is a registered trademark of MontaVista Software Inc.

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