Fiorano ESB Powers Mensamind LivePublish Multimedia Mobile Software

3/11/2004 - Mensamind and Fiorano jointly announced the launch of Mensamind LivePublish‚ a unique Multimedia mobile software solution for publishing Rich-media information and content instantly from latest mobile camera phones anytime‚ anywhere. The LivePublish platform is based on open standard technologies and it ships with a runtime environment powered by the Fiorano Enterprise Service Bus‚ a leading enterprise integration and process automation software. Mensamind is a certified solution partner of Fiorano.

Mensamind LivePublish is an enterprise software framework that addresses the global business challenge of building visual and mobile multimedia communications and collaboration solutions for the Wireless imaging and rich-media publishing market.

"The proliferation of camera and multimedia phones creates a unique opportunity to capture and publish rich-media content in an agnostic way and when you are mobile. Self-created content will drive communications‚ content sharing and its delivery to new heights‚" said Mr. Ken Kinsella‚ CEO of Mensamind. "Today‚ Camera mobile phones have powerful capabilities which enable creating fresh multimedia content from disparate locations anytime and anywhere which can further be communicated, shared and managed using Mensamind LivePublish‚" he added.

Fiorano’s integration solutions deliver the world’s only standards-based, peer-to-peer Enterprise Service Bus (ESB) with unbounded scalability, reliability and performance for the deployment of next generation Service Oriented Architectures (SOA).

"Fiorano ESB provides smart message processing and routing functionality offering high performance, scalability, availability and content management to Mensamind LivePublish," said Atul Saini, CEO & CTO of Fiorano Software, Inc. "Fiorano ESB powers Mensamind LivePublish by providing complex logging and notifications processing through our powerful database integration functionality," he added.

Mensamind LivePublish has been designed to help create business value for enterprises and also augment significant revenue opportunities for Mobile carriers leveraging the power of visual and multimedia communications from state-of-art mobile phones and GPRS, 3G, CDMA networks as well as increasing the stickiness of the customers.

About Mensamind, Inc.
Mensamind (, formerly known as divine India, is a wholly owned subsidiary of Mensamind Inc. based in Chicago, USA and has development centers in Hyderabad, India and offices in UK, Ireland and Norway. Mensamind provides high-end integrated IT and IT Enabled Services in the areas of Enterprise solutions, product services, maintenance, support and business analytics. Mensamind roots lie in being a dedicated development center for a US$ 1.2 billion turnover software company operating out of 24 countries.

About Fiorano Software, Inc.
Based in Silicon Valley, California, USA, Fiorano ( is a leading provider of Enterprise class Integration Middleware. Fiorano’s network-centric solutions set a new paradigm in interoperability, performance, scalability and ROI. Global leaders such as American Express, AT&T Wireless, Boeing, BTI Canada, FedEx, General American Corporation, Lockheed Martin, Motorola, Morgan Stanley, Schlumberger and POSCO have used Fiorano technology to deploy their Enterprise Nervous Systems.

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